Category:Discounts: Difference between revisions
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'''For your booking page/direct bookings''' | '''For your booking page/direct bookings''' | ||
*Create a price (Daily Price/Fixed Price) with the price | *Create a price (Daily Price/Fixed Price) with the price. | ||
*Create multiple prices for different lengths of stay. | *Create multiple prices for different lengths of stay. | ||
*Set the discount in the Discount tab of your Fixed Price. | *Set the discount in the Discount tab of your Fixed Price. | ||
*Add a price multiplier to the calendar. | *Add a price multiplier to the calendar. | ||
*Add a price multiplier to your booking page | *Add a price multiplier to your booking page. | ||
*Create One time voucher codes for fixed amount discounts | *Create One time voucher codes for fixed amount discounts. | ||
*Create Voucher codes to apply a percentage discount | *Create Voucher codes to apply a percentage discount. | ||
'''For OTAs/Channels''' | '''For OTAs/Channels''' | ||
*Create a price (Daily Price/Fixed Price) with the price | *Create a price (Daily Price/Fixed Price) with the price | ||
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*Add a price multiplier to the calendar. | *Add a price multiplier to the calendar. | ||
<span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Some channels have Discount options with the setup (Airbnb/VRBO) or you can create Promotions via the XML connection. See the Channel Help page for specific details. For more information have a look [[Setting_Prices_for_Booking_Channels#Price_Multiplier|here]]. | |||
== Discounts for Individual Days or a Range of Days == | == Discounts for Individual Days or a Range of Days == | ||
The '''Price Multiplier''' in the CALENDAR will allow you to quickly adjust all prices for a day or a date range. The price multiplier is the percentage of the normal price (100%). You can apply a multiplier between 50 (discount) and 250 (price increase) to all prices. | The '''Price Multiplier''' in the CALENDAR will allow you to quickly adjust all prices for a day or a date range. The price multiplier is the percentage of the normal price (100%). You can apply a multiplier between 50 (discount) and 250 (price increase) to all prices. | ||
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*Maximum Stay=999 | *Maximum Stay=999 | ||
<span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Use this link [[Minimum_Stay_and_Maximum_Stay|Longer stays]] or at the bottom of the page for more examples. | |||
===Airbnb=== | |||
With '''Per Occupancy Pricing (LOS)''' Airbnb will calculate the discount from the prices Beds24 sends but not merchandise it. | |||
If your pricing model is '''Per Day Pricing''' you can set discounts for different length of stay in {{#fas:cog}} (SETTINGS) CHANNEL MANAGER- >VRBO > SPECIFIC ROOM CONTENT With '''Per Occupancy Pricing (LOS)''' Vrbo will calculate and merchandise the discount from the prices Beds24 sends. | |||
If your pricing model is '''Per Day Pricing''' you can set discounts for different length of stay in {{#fas:cog}} (SETTINGS) CHANNEL MANAGER- > AIRBNB > SPECIFIC CONTENT. Airbnb will merchandise these discounts. | |||
===Vrbo=== | |||
With '''Per Occupancy Pricing (LOS)''' Vrbo will calculate and merchandise the discount from the prices Beds24 sends. | |||
If your pricing model is '''Per Day Pricing''' you can set discounts for different length of stay in {{#fas:cog}} (SETTINGS) CHANNEL MANAGER- >VRBO > SPECIFIC ROOM CONTENTWith '''Per Occupancy Pricing (LOS)''' Vrbo will calsulate and merchandise the discount from the prices Beds24 sends. | |||
If your pricing model is '''Per Day Pricing''' you can set discounts for different length of stay in {{#fas:cog}} (SETTINGS) CHANNEL MANAGER- >VRBO > SPECIFIC ROOM CONTENT. Vrbo will merchandise these discounts. | |||
==Last Minute or Early Bird Discount== | ==Last Minute or Early Bird Discount== | ||
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<span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Use this link [[Last-Minute_Prices_and_Early_Booker_prices|Last minute Prices and Early Booker prices]] or at the bottom of the page for more examples. | <span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Use this link [[Last-Minute_Prices_and_Early_Booker_prices|Last minute Prices and Early Booker prices]] or at the bottom of the page for more examples. | ||
===Airbnb=== | |||
You can set these Early Bird and Last Minute discounts in (SETTINGS) CHANNEL MANAGER- > Airbnb > SPECIFIC CONTENT. Airbnb will merchandise these discounts. | |||
== Discounts in Fixed Prices == | == Discounts in Fixed Prices == | ||
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<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Discounts entered in the prices will not send to OTAs. They only apply for direct bookings from the booking page. If you are using multiple prices make the highest price always available and you have is set to "Default" to allow lower prices. | <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Discounts entered in the prices will not send to OTAs. They only apply for direct bookings from the booking page. If you are using multiple prices make the highest price always available and you have is set to "Default" to allow lower prices. | ||
Opening a Fixed Price or creating a new Fixed Price in PRICES > FIXED PRICES opens a popup with | Opening a Fixed Price or creating a new Fixed Price in PRICES > FIXED PRICES opens a popup with tabs. When you go to the tab "Discounts" you can set different types of discounts. Each price has its own individual discount settings. Multiple prices can be used together to create sophisticated discount structures. | ||
<span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Use the context help <span style="color:#019cde;“ >{{#far:question-circle}} </span> for information on each setting | |||
*''Min Nights'' defines for when the discount applies. | *''Min Nights'' defines for when the discount applies. | ||
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Set unused value or percentage discounts to zero so they will not be used. | Set unused value or percentage discounts to zero so they will not be used. | ||
The percentage and per night prices are calculated based on the length of the booking regardless of whether it spans multiple | The percentage and per night prices are calculated based on the length of the booking regardless of whether it spans multiple prices. | ||
The once off discount number of days threshold is calculated as the number of days in the booking that that price is available for booking. | The once off discount number of days threshold is calculated as the number of days in the booking that that price is available for booking. | ||
=== Referrer Discount === | === Referrer Discount === | ||
These discounts apply to bookings originating from a certain source e.g. website or link. To give discounts for bookings from Facebook enter the referrer code facebook. | These discounts apply to your Booking Page bookings originating from a certain source e.g. website or link. To give discounts for bookings from Facebook enter the referrer code facebook. (NameOfReferrer) | ||
1. Create a referrer discount in the "Discounts" tab of the price and enter the name e.g. NameOfReferrer | 1. Create a referrer discount in the "Discounts" tab of the price and enter the name e.g. NameOfReferrer | ||
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2. Fixed Price set for the &referer=NameOfReferrer parameter in the URL | 2. Fixed Price set for the &referer=NameOfReferrer parameter in the URL | ||
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Discounts entered in the prices will not send to OTAs. | |||
== Discounts for Bookings from your own Web Site or an OTA == | == Discounts for Bookings from your own Web Site or an OTA == | ||
''' | '''Your Own website/booking page''' | ||
*You can adjust the booking page prices by a multiplier. Go to {{#fas:cog}} (SETTINGS) - BOOKING ENGINE - BOOKING PAGE > "Booking Page Price Multiplier" and enter the value. For instructions please use the context help (? icons) and click on HELP (? icon right) of this page. | |||
*Create separate prices for your booking page, go to Prices Daily Price/Fixed price and select www.beds24.com as the channel. | |||
* | '''OTAs''' | ||
*You can add a price multiplier at the Channel level and this can include a price converter, see the Channel Help page for specific details. For more information have a look [[Setting_Prices_for_Booking_Channels#Price_Multiplier|here]]. | |||
Create separate prices for | *Create separate prices for a specific OTA/channel or all OTAs/channels, go to Prices Daily Price/Fixed price and select the channel(s). | ||
For details on setting Prices, check out the details [[:Category:Prices|here]] | |||
== Agent Prices == | == Agent Prices == | ||
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If you use voucher codes or phrases, you may define them under {{#fas:cog}} (SETTINGS) BOOKING ENGINE -> VOUCHER CODES. If a guest enters the code at the time of booking the specified discount will be applied to their booking. Typical uses of voucher codes or discount vouchers may be for purposes such as offering certain customers loyalty discounts or running a marketing campaign with bonus discounts for people in-the-know. Codes apply to each property. You can define phrases that discount the room price only, extra items only or everything being booked. | If you use voucher codes or phrases, you may define them under {{#fas:cog}} (SETTINGS) BOOKING ENGINE -> VOUCHER CODES. If a guest enters the code at the time of booking the specified discount will be applied to their booking. Typical uses of voucher codes or discount vouchers may be for purposes such as offering certain customers loyalty discounts or running a marketing campaign with bonus discounts for people in-the-know. Codes apply to each property. You can define phrases that discount the room price only, extra items only or everything being booked. | ||
Voucher Codes can be | <span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Voucher Codes can be deactivated for individual prices by unticking them. | ||
==Packages, Different Prices== | ==Packages, Different Prices== | ||
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This feature is for the price table (when you use the responsive booking page the modules "Price Table" and "Price Calendar"). To activate the column go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE-> BOOKING PAGE and set ''Show Extra Marketing Column'' to ''Yes''. | This feature is for the price table (when you use the responsive booking page the modules "Price Table" and "Price Calendar"). To activate the column go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE-> BOOKING PAGE and set ''Show Extra Marketing Column'' to ''Yes''. | ||
When you go to {{#fas:cog}} (SETTINGS) PROPERTIES -> ROOMS->SET UP and you will see a new setting | When you go to {{#fas:cog}} (SETTINGS) PROPERTIES -> ROOMS -> SET UP -> BOOKING PAGE and you will see a new setting HEADLINE. Here you can set the headline for your column and the content for the price row. Then go to {{#fas:cog}} (SETTINGS) PROPERTIES -> OFFERS (OFFER 2, OFFER 3, OFFER 4) and enter the content for each offer. | ||
<embedvideo service="youtube">https://youtu.be/DKd8BBgRgi4</embedvideo> | <embedvideo service="youtube">https://youtu.be/DKd8BBgRgi4</embedvideo> | ||
The responsive booking page will show the marketing column only on the "price table" and "price calendar". | The responsive booking page will show the marketing column only on the "price table" and "price calendar". | ||