==Who can use Google Hotel Ads==
Googles guidelines are that the property should have all the following:
*Rooms in which paying guests can stay
Properties can be matched now so bidding can start as soon as we go live. It may take Google a few weeks to complete the property matching.
The Notify setting is a free link (no charge) in the channel manager.
== What to do ==
How it works
You bid a commission. Google will display the highest and the next highest bidder direcly directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
Commission
Google will charge the commssion you bid Commission is charged on all completed bookings originating from Googlethe advertisment. These bookings have the referrer "GoggleGoggleHPA". Google will not refund commissions paid on cancelled bookingsor no shows. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
Beds24 To bid you will charge the commissions need to have enough credit in your Beds24 account instantly when there is a new booking from Google. Currency conversion When you do not have enough credit in your account all ads will be turned off. Please note that your account might be done when stop working if you do not have any credit in your accout is chargedaccount. You can set up auto payments in SETTINGS-ACCOUNT BILLING.
To bid you Beds24 will need charge the commission to have enough credit in your Beds24 accountinstantly when there is a new booking from Google. When you do not have enough credit in your account all ads If required, currency conversion will be turnend off. Please note that your account might stop working if you do not have credit done to charge in your account. You can set up auto payments in SETTINGS-ACCOUNT BILLINGcurrency rather than booking currency.
Choose a group of rooms
The rooms you are sending to Google (should be your most economic double room) rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP should be set to highest so it is at the top of the booking page. Dorms are not allowed.
Note: Send The Google Ad does not support multiple room types so use your most economic double best value room types to Google. This has to be a private room. Google does not allow dormscompete.
Price
The price sent to Google is the price for 2 people booking on your direct Booking page.
ask Mark about 1> Mobile Ads need to If you have compulsory taxes or fees, these will be enabled. 2> Conversion Tracking needs sent in addition to be setup: - Once the technical implementation is completed, you can install conversion tracking code on your website/landing page. Refer price to this help center articles here and herecreate the effective end price.
3> Implement Point Of Sale URL changes Guests coming from Google will be shown this price by Google and expect to provide Payment-id if necessary (Pending):pay the same price on your booking page.
== FAQ ==
=== What is CPA? ===
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) metasearch meta search model where you pay for each click regardles regardless weather a booking is made.
===Who can use Google Hotel Ads?===
*A staffed front desk open during normal business hours
*A minimum stay requirement of no greater than 7 days
=== What is the commission? ===
You can set the maximum commission you are prepared to pay, the lowest rate is 10%.
=== What happens with cancellations and no-shows?===
Google will not refund commissions paid on cancelled bookings or no-shows. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
=== When can I start? ===
After you have set "Synchronise" to "Notify" it may take Google a few weeks to complete the property matching.
=== Where are bookings made? ===
By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.
=== How much is the commission?===
Commissions vary between 12% and 15% on the net totals of the bookings, taxes and charges excluded. This includes Beds24s settlement feed. We recommend that you start with the lowest commission and optimise if required.
=== How do I pay? ===
The invoicing of this system is centralised through Google partners such as Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your accout account is charged. === Is there a fee per connected room like for other channels? ===No. Our fees are covered with the settlement fee.
=== How do I know that a booking originates from Google? ===
Google will charge the commssion commission you bid on all bookings originating from Google. These bookings have the referrer "GoggleGoggleHPA".
=== How does Google know when a booking comes from Google Hotel Ads?===
Google leaves a cookie in the user’s browser. If this user carries out a booking while the cookie is still active, tthe conversion is reported to Google when the booking reaches the Confirmed or New status, i.e. after deposit collection has succeeded.
he conversion code installed in === How will Google show my property?=== Google will display the engine is executed highest and the booking is “assigned” to GHACPnext highest bidder directly in the ad. The cookie has a duration between 1 and 30 days. This period is called “conversion window”. ''At i, we start operating with a conversion window of 1 day and we optimise its duration with the development of four next highest bidders will be shown after the campaignsguest clicks on "More".''
=== What happens with cancellations, modifications and no-shows?===
Google will not refund commissions paid on cancelled bookings. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
Booking modifications: in the monthly review, if you note a booking modification, Mirai will report it to Google and you will be charged the commission of the modified value. Remember that you have 10 days to review your bookings. After this period of time, Google will charge the commissions that correspond to your non-cancelled bookings.
Will I see the GHACP bookings in Google Analytics?
Yes, you can see the bookings indicated with the source “hotelfinder”, medium “CPA”. Also, Google can also charge another booking that you see from another source medium in Analytics if it previously had a GHACP click within the conversion window.
=== How will Google show my property?===
Google will display the highest and the next highest bidder direcly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
Desktop:
Google Maps:
Mobile: