Difference between revisions of "Track Bookings"
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[[Category:How to]] | [[Category:How to]] | ||
[[Category:Bookings]] | [[Category:Bookings]] | ||
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''This page explains how you can track bookings'' | ''This page explains how you can track bookings'' | ||
Revision as of 19:52, 5 February 2018
This page explains how you can track bookings
1 Referer
All bookings contain a referrer field which is a reference to the link which originally opened the on-line booking page for the guest.
An example link to your booking page could be in this format
http://www.beds24.com/booking2.php?propid=13437&referer=Beds24
When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text for the referer= text to different values for different links and track which links are generating your bookings.
All our availability calendars and booking widgets can contain a referer= text either as a hidden parameter or in the URL depending on the widget.
2 Logs
To see the booking logs go to REPORTS-> BOOKING LOGS
3 Google Analytics
To install Google Analyticx go to SETTINGS -> BOOKING PAGE -> DEVELOPERS "Advanced HTML Settings" and enter your Google Analytics Tracking Script in the field "Insert In HTML HEAD". This will be installed in the head section of the booking page.
Your booking page will now appear in your Google Analytics Report.
Page Tracking
The URL of each stage of the booking process contains a parameter page= which contains a code to identify which stage the booking page is at.
Conversion Tracking
It is possible to set a Booking Return URL to your own site. Guests will be sent to this page after booking allowing you to create a custom landing page.
Information about the booking will be added to the URL for your extraction and use.
This setting can be found at SETTINGS -> BOOKING PAGE-> Page Design-> BEHAVIOUR.
It is also possible to include scripts directly in the screen confirmation messages at SETTINGS -> BOOKING PAGE -> PAGE DESIGN -> DEVELOPERS "Advanced HTML Settings" -> "Confirmation Page Insert in HTML HEAD". This will be installed in the head section of the booking confirmation page. Template variables can be included in this script to include information about the booking which has just been made.
Tracking Pixel
Tracking image pixels need to be included in the <body> part of the page so they are visible. The easiest way to do this is usually to include the image pixel as an image <IMG> tag in your on screen booking confirmation message (SETTINGS->PROPERTIES->CONFIRMATION MESSAGES).
The booking page is on the domain www.beds24.com so you may need to enable multiple domain settings in analytics.
