Track Bookings: Difference between revisions
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Settings > Guest Management > Confirmation Messages > Period Messages > Additional Screen Content for "Normal" Bookings | Settings > Guest Management > Confirmation Messages > Period Messages > Additional Screen Content for "Normal" Bookings | ||
==Conversion Tracking== | ==Page Tracking (e.g. Google Analytics)== | ||
'''Page Tracking''' is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here: | |||
SETTINGS > BOOKING ENGINE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD> | |||
==Conversion Tracking (e.g. Google Ecommerce)== | |||
'''Conversion''' refers to the final step of a sales operation - when a user is '''converted''' into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page of a process, in this case the confirmation page. Insert your scripts here: | |||
Settings > Booking Engine > Developer > Advanced HTML Settings > Confirmation Page Insert in HTML <HEAD> | Settings > Booking Engine > Developer > Advanced HTML Settings > Confirmation Page Insert in HTML <HEAD> | ||
[https://wiki.beds24.com/index.php?title=Template_Variables Template variables] | ===Custom booking confirmation page=== | ||
It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be added to the URL for your extraction and use. You can set the URL to your own website here: | |||
Settings > Booking Engine > Booking Page > Behaviour > Redirect after Booking > Booking Return URL | |||
If you use this function, you will need to place any conversion tracking scripts on your landing page. | |||
=== Google Analytics === | |||
To install Google Analytics enter your Tracking Script here: | |||
SETTINGS > BOOKING ENGINE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD> | |||
Your booking page will now appear in your Google Analytics Report. | |||
===Use of template variables in scripts=== | |||
You can use [https://wiki.beds24.com/index.php?title=Template_Variables Template variables] in your tracking scripts to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in a Google Ecommerce script. | |||
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<script> | <script> | ||
== Google Ecommerce Tracking == | == Google Ecommerce Tracking == | ||