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What is most essential to travelers today (Posted: 28 September 2021)
As a part of our Elite partnership with Expedia Group, we are committed to sharing data and insights that can help you stay competitive.
Expedia Group’s Traveler Value Index is a new research study that explores the values and preferences of 8,000 travelers in eight countries and offers insights on the evolving expectations of travelers and what they are looking for when booking accommodations.
Key findings
- More than a third of travelers would swap a salary increase for more vacation days.
- 1 in 5 travelers expect travel to be the thing they spend the most on in 2021.
- More than a third of travelers have larger travel budgets now compared to 2020.
- Half of travelers plan to board a plane in the next 12 months.
- Nearly ¾ of travelers are comfortable with the concept of a vaccine passport, and enhanced cleanliness continues to be a top priority for travelers when considering a property.
- No. 1 value to travelers is the ability to get a refund if their plans change, this was especially important for younger travelers and travelers with children.
- 65% of travelers are more likely to book with travel providers that identify their practices as inclusive, and 59% are willing to spend more to make their trip more sustainable.
Source: Expedia Group
More information: Access the full report at https://welcome.expediagroup.com/en/research-and-insights/the-traveler-value-index
Posted: 28 September 2021
