Google Hotel Ads

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Revision as of 10:30, 5 April 2018 by Annette (talk | contribs)
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We are getting ready for Google Hotel Ads

1 Who can use Google Hotel Ads?

To qualify for this service your property must provide a staffed reception desk.

2 How it works

Set the commission you are prepared to pay for bookings direct from Google hotel ads.

If your commission bid is competitive, Google will provide a link to your direct booking page in their search results.

You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.

3 Who can use Google Hotel Ads

Googles guidelines are that the property should have the following:

  • Rooms in which paying guests can stay
  • A physical presence and fixed location that is open to the public
  • A staffed front desk open during normal business hours
  • A minimum stay requirement of no greater than 7 days

4 Preparation

Before using the service Google must map your property, to start the mapping process, set the desired room types to Notify and we will send your property data to Google.

Properties can be mapped now so bidding can start as soon as we go live. It may take Google a few weeks to complete the property mapping.

The Notify setting is a free link (no charge) in the channel manager.

5 What do do

1. Go to SETTINGS-PROPERTIES-DESCRIPTION and check you have entered

  • Property Name
  • City
  • State
  • Postcode
  • Address
  • Country
  • Phone Number
  • Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property.

We can not send you data without this information.


2. Go to SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS and set 'Sycnchronise' = Notify so Google can map you.

6 Bidding

Coming soon, your property must first be mapped before you can bid.

By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.

NOTE: You can not use any other site on your website than then one with your booking page embedded.


The rooms you are sending to Google (most economic double room) sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP should be set to highest so it is at the top of the booking page