How it works
You bid a commission. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
Commission
Commission is charged on completed bookings originating from the advertisment. These bookings have the referrer "GoggleHPA".
Google will not refund commissions paid on cancelled bookings or no shows. We recommend you use to protect yourself from the risk. If you only want to use deposit collection for Google you can set this on the Google Hotel Ads page.
To bid you will need to have enough credit in your account. When you do not have enough credit in your account all ads will be turned off. Please note that your account might stop working if you do not have any credit in your account. You can set up auto payments in SETTINGS-ACCOUNT BILLING.
Beds24 will charge the commission to your Beds24 account instantly when there is a new booking from Google. If required, currency conversion will be done to charge in your account currency rather than booking currency.
Landing page
By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.
NOTE: You can not use any other site on your website than then one with your booking page embedded.
Choose a group of rooms
The rooms you are sending to Google should be your most economic double rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. Dorms are not allowed.
Note: The Google Ad does not support multiple room types so use your best value room types to compete.
Price
The price sent to Google is the price for 2 people booking on your direct Booking page.
If you have compulsory taxes or fees, these will be sent in addition to the price to create the effective end price.
Guests coming from Google will be shown this price by Google and expect to pay the same price on your booking page.
Note: An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google Places, with pictures, descriptions, etc.
7 FAQ
7.1 What is CPA?
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless wheather a booking is made.
7.2 Who can use Google Hotel Ads?
Googles guidelines are that the property should have the following:
- Rooms in which paying guests can stay
- A physical presence and fixed location that is open to the public
- A staffed front desk open during normal business hours
- A minimum stay requirement of no greater than 7 days
7.3 What is the commission?
You can set the maximum commission you are prepared to pay, the lowest rate is 10%.
7.4 What happens with cancellations and no-shows?
Google will not refund commissions paid on cancelled bookings or no-shows. We recommend you use to protect yourself from the risk.
7.5 When can I start?
First your property information in Beds24 needs to be mached to the information Google has about your property. Go to SETTINGS-PROPERTIES-DESCRIPTION and check you have entered
- Property Name
- City
- State
- Postcode
- Address
- Country
- Phone Number
- Latitude 'Latitude' and 'Longitude'
as per your business listing on Google.
After you have set "Synchronise" to "Notify" it may take Google a few weeks to complete the property matching.
7.6 Where are bookings made?
Google redirects to the hotels booking page or web site. Charges and all other matter related to the booking have to be handled by the hotel.
By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.
7.7 How do I pay?
The invoicing of this system is centralised through Google partners such as Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your account is charged.
7.8 How do I know that a booking originates from Google?
Google will charge the commission you bid on all bookings originating from Google. These bookings have the referrer "GoggleHPA".
7.9 How does Google know when a booking comes from Google Hotel Ads?
Google leaves a cookie in the user’s browser. If this user carries out a booking while the cookie is still active, the conversion is reported to Google when the booking reaches the Confirmed or New status, i.e. after deposit collection has succeeded.
7.10 How will Google show my property?
Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
Desktop:
Google Maps:
Mobile:
