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Google Hotel Ads

1,065 bytes added, 8 March
[[Category:Channel Manager]]
[[Category:Google]]
[[Category:Troubleshooting]]
<div class="heading">Google Hotel Ads & Google for Vacation Rentals</div>
This page is about the menu {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS and explains the interface with Google works and how to connect.
=Receive direct bookings from Google=
As official Google partner Beds24 can distribute your direct rates prices and inventory to Google.
*You get a direct connection to Google with the best rate coverage and real time prices

*Display your direct rates prices and availability on Google Search and Maps

Depending on the type of property you can either use Google Hotel Ads or Google for Vacation Rentals.
 =For Vacation Rental Properties: Commission free bookings from Google for Vacation Rentals (coming soon)=
==What is Google for Vacation Rentals and how does it work ==
Google will create a vacation rental listing from the pictures (minimum requirement is 8 pictures), prices and availaiblity availability and descriptions, sent from Beds24 with a direct booking link to your Beds24 booking page.
Google will display your property and live prices and availability if they meet the guests search criteria and the guest can then book directly on the Beds24 booking page.
<span style="color: #f3e504; font-size: 250150%;" >{{#fas:lightbulb}} </span> Google does not charge and any commission for bookings make made via Google for Vacation Rentals.  [[Image:GoogleVR.png|450px|link=]][[Media:GoogleVR.png|view large]] [[Image:GoogleVR1.png|450px|link=]][[Media:GoogleVR1.png|view large]] [[Image:GoogleVR2.png|450px|link=]][[Media:GoogleVR2.png|view large]]
==Google for Vacation Rentals Setup==
'''Step 1: Select Google for Vacation Rentals'''
Set Google Product = to*"Google for Vacation Rentals(List Rooms)" if you want to send the room content to Google or if you have multiple rooms in a property and want to connect more than one room. With this setting the names from {{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS > DESCRIPTION and the room pictures will send. If you do not have room pictures the offer pictures will send. If you do not have room pictures or offer pictures the property pictures will send.*"Google for Vacation Property (List Property)". With this setting the name, description and pictures from the property will send.
'''Step 2: Make sure you have enough pictures '''
Go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES and double check that you have uploaded and activated at least eight pictures.
 
Please note that Google sometimes selects the images randomly and displays them in random order instead of the position you selected in {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES
'''Step 3: Make sure your information in Beds24 is complete '''
*Address - if you have multiple properties Google expects a different address for each property.
*Country
*Phone Number - if you have multiple properties Google expects a unique phone number for each property.
*Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property.
Google will not accept data which does not contain all of the above information.
Click on 'View Mapping Data' to check what will send. If what you see there is not complete go back to {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION.
'''Step 4: Allow Beds24 to send your data'''
'''Step 4: Allow Beds24 to send your data''' Google for Vacation Rentals listings are per property. Only one room per property can connect.
Set 'NotifySynchronise' = Notify for the room you want to connect so Google can verify your content.
'''Step 5: Check your landing page'''
Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).
<span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up to 10 14 days to verify your property. Once they have verified your property they will show it when it matches the guests search criteria.  <div class="warning">{{#fas:exclamation-triangle}} Our connection with Google for Vacation Rentals is not yet live.</div>
=For hotels, B&Bs, guest houses and other hotel type properties: Google Hotel Ads=
*A staffed front desk open during normal business hours
*A minimum stay requirement of no greater than 7 days
*A "Google Profile" listing*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google pricoritizes prioritizes also properties which have availability in the near future.
<div class="warning">{{#fas:exclamation-triangle}} Beds24 has to be the booking engine used on your web site. If you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads via Beds24.</div>
Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel.
[[Image:google_freeFree_Hotel_Booking_Links.pnggif|450px|link=]][[Media:google_freeFree_Hotel_Booking_Links.pnggif|view largeclick to see an example]]
==Bidding ==
Make sure your Google "MyBusiness profile" is verified and up to date with your hotel information. Google provides instructions on their site to help you get started.
 
'''Step 2: Make sure your information in Beds24 is the same as on your Business Profile on Google '''
This information needs to match exactly the information in your "MyBusiness profile" '''
 
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have multiple properties Google expects a unique address and phone number for each. You can not use the same address and phone number for more than one property.
 
*If you want Google to show that the booking is cancellable check that you have allowed cancellations in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES and {{#fas:cog}} (SETTINGS) PROPERTIES > OFFERS
'''Step 3: Allow Beds24 to send your data'''
*Set Google Product = Google Hotel Ads.
*Set 'NotifySynchronise' = Notify Enable so Google can read your data and match you. This will opt you in for Googles free booking links.
'''Step 4: Check your landing page'''
Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).
<span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up do 2 weeks to match your hotel. When you click on "Performance Report" you can check if your links are shown and how they perform. If the report is empty click on "View Mapping Data" to see why Google did not match you. Fix the issues and then check again after 10-14 days.
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.
The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> ==Performance Report===Google Ad does not support multiple room typesprovides a Performance report for hotels which place bids. They  Google will not provide data for properties which only show one room type make sure use free booking links.  When you use click on "Performance Report" you can check if your best value room types links are shown and how they perform. If the report is empty even though you placed a bidclick on "View Mapping Data" to competesee why Google did not match you. Fix the issues and then check again after 10-14 days.
===Deposit Collection ===
In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS there you can set options for deposit collection
*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES
*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.
Commission payments to Google are made by Beds24, you are not required to pay Google directly.
*Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time.
*'''Commission will be collected from your Account balance for ALL bookings at the time of booking''', even if you have used 'Commission due' = On completed booking. The commission will be refunded if the guest then cancels before arrival.
*If deposit collection is used, the commission is only charged after the deposit collection completes.
*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.
*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate.
 
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google will l charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies.
=Price sent to Google=
Prices for 1, 3, 4 , 6 and 8 guests will also be sent if they are defined.
Discounts set in the "Discounts" tab of rates Fixed Prices will not send.
If you have set a multiplier percentage for the Google bookings, the price will be adjusted by this amount.
The Beds24 booking page is opened when a guest click to book on Google.
<span style="color: #f3e504; font-size: 250150%;" >{{#fas:lightbulb}} </span> The conversion rate depends largely on the quality of your landing page.
You have the option to set up a dedicated layout which is used as landing page for Google.
The Google Ad will be shown in all languages allowed on your booking page.
You have the option to add URL parameters for the landing page in the "URL additions" fields. Only add the additional parameters do not enter your full booking page URL, for example if you add &roomid=9999, then only room 9999 will be included in your URL. For a list of available parameter please see [https://wiki.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here].
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Make sure you activate all languages that you accept bookings for, in {{#fas:cog}} (SETTINGS) BOOKING PAGE >I NTERNATIONALIZATION. Guests searching in languages you do not support on your booking page will not be able to make a direct booking.
 
=Disconnect=
Set
*Commission Bid = None
*Notify Synchronise = Disable
= FAQ =
=== What is the difference between Google Hotel Ads and Google for Vacation Rentals?===
Google Hotel ads is only available for hotels and hotel type properties only. For Hotel Ads , Google requires the property to have a staffed front desk open during normal business hours, and it needs to have a “Google for Business” Profile” listing and . Google favours properties without minimum stay restrictions.
Google for Vacation Rentals is specifically for vacation rental properties like apartments, and holiday houses , and can only be used by such properties.
=== What is CPA? ===
===What happens with cancellations and no-shows?===
*If you have set "Commission Due" = "On Completed Stay" Google will refund commissions paid on cancelled bookings or no-shows. Contact us via a support ticket , with the booking id before check-out date and we will arrange the refund. *If you have set "Commission Due" = "On Booking" Google will NOT refund commissions paid on cancelled bookings or no-shows. We recommend you use deposit collection to protect yourself from the risk.
=== Where are bookings made? ===
=== What happens when I do not have credit in my Beds24 acccount? ===
Guests will not be able to book if you do not have credit in your Beds24 account to pay for the commission. If you have not already done so we recommedn recommend you set up auto payments in SETTINGS -> ACCOUNT -> BILLING. Please make sure you select an amount. If you choose 'None' we can not charge your card. Commissions will be deducted in real time so a booking might trigger the auto top up.
=== How do I know that a booking originates from Google? ===
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