Difference between revisions of "Google Hotel Ads"

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==Who can use Google Hotel Ads==
 
==Who can use Google Hotel Ads==
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Googles guidelines are that the property should have the following:
+
Googles guidelines are that the property should have all the following:
  
 
*Rooms in which paying guests can stay
 
*Rooms in which paying guests can stay
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Properties can be matched now so bidding can start as soon as we go live. It may take Google a few weeks to complete the property matching.
 
Properties can be matched now so bidding can start as soon as we go live. It may take Google a few weeks to complete the property matching.
  
−
The Notify setting is a free link (no charge) in the channel manager.
 
  
 
== What to do ==
 
== What to do ==
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How it works
 
How it works
  
−
You bid a commission. Google will display the highest and the next highest bidder direcly in the ad. The four next highest bidders will be shown after the guest clicks on "More".  
+
You bid a commission. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".  
  
  
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Commission  
 
Commission  
  
−
Google will charge the commssion you bid on all bookings originating from Google. These bookings have the referrer "Goggle".  
+
Commission is charged on completed bookings originating from the advertisment. These bookings have the referrer "GoggleHPA".  
−
Google will not refund commissions paid on cancelled bookings. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
+
Google will not refund commissions paid on cancelled bookings or no shows. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
  
−
Beds24 will charge the commissions to your Beds24 account instantly when there is a new booking from Google.  
+
To bid you will need to have enough credit in your account. When you do not have enough credit in your account all ads will be turned off. Please note that your account might stop working if you do not have any credit in your account. You can set up auto payments in SETTINGS-ACCOUNT BILLING.
−
Currency conversion might be done when your accout is charged.
 
  
−
To bid you will need to have enough credit in your account. When you do not have enough credit in your account all ads will be turnend off. Please note that your account might stop working if you do not have credit in your account. You can set up auto payments in SETTINGS-ACCOUNT BILLING.
+
Beds24 will charge the commission to your Beds24 account instantly when there is a new booking from Google. If required, currency conversion will be done to charge in your account currency rather than booking currency.
  
  
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Choose a group of rooms
 
Choose a group of rooms
  
−
The rooms you are sending to Google (most economic double room) sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP should be set to highest so it is at the top of the booking page. Dorms are not allowed.
+
The rooms you are sending to Google should be your most economic double rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. Dorms are not allowed.
  
−
  Note: Send your most economic double room to Google. This has to be a private room. Google does not allow dorms.  
+
  Note: The Google Ad does not support multiple room types so use your best value room types to compete.
  
 
Price
 
Price
  
 +
The price sent to Google is the price for 2 people booking on your direct Booking page.
  
−
ask Mark about 1> Mobile Ads need to be enabled.
+
If you have compulsory taxes or fees, these will be sent in addition to the price to create the effective end price.
−
 
 
−
2> Conversion Tracking needs to be setup:
 
−
 
 
−
- Once the technical implementation is completed, you can install conversion tracking code on your website/landing page. Refer to this help center articles here and here.
 
  
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3> Implement Point Of Sale URL changes to provide Payment-id if necessary (Pending):
+
Guests coming from Google will be shown this price by Google and expect to pay the same price on your booking page.
  
  
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== FAQ ==
 
== FAQ ==
 +
 
=== What is CPA? ===
 
=== What is CPA? ===
−
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) metasearch model where you pay for each click regardles weather a booking is made.
+
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless weather a booking is made.
  
 
===Who can use Google Hotel Ads?===
 
===Who can use Google Hotel Ads?===
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*A staffed front desk open during normal business hours
 
*A staffed front desk open during normal business hours
 
*A minimum stay requirement of no greater than 7 days
 
*A minimum stay requirement of no greater than 7 days
 +
 +
=== What is the commission? ===
 +
You can set the maximum commission you are prepared to pay, the lowest rate is 10%.
 +
 +
=== What happens with cancellations and no-shows?===
 +
Google will not refund commissions paid on cancelled bookings or no-shows. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
  
 
=== When can I start? ===
 
=== When can I start? ===
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After you have set "Synchronise" to "Notify" it may take Google a few weeks to complete the property matching.
 
After you have set "Synchronise" to "Notify" it may take Google a few weeks to complete the property matching.
 +
  
 
=== Where are bookings made? ===
 
=== Where are bookings made? ===
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By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.
 
By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.
−
 
−
=== How much is the commission?===
 
−
Commissions vary between 12% and 15% on the net totals of the bookings, taxes and charges excluded. This includes Beds24s settlement feed. We recommend that you start with the lowest commission and optimise if required.
 
  
 
=== How do I pay? ===
 
=== How do I pay? ===
−
The invoicing of this system is centralised through Google partners such as  Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your accout is charged.
+
The invoicing of this system is centralised through Google partners such as  Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your account is charged.
−
 
 
−
=== Is there a fee per connected room like for other channels? ===
 
−
No. Our fees are covered with the settlement fee.  
 
  
 
=== How do I know that a booking originates from Google? ===
 
=== How do I know that a booking originates from Google? ===
−
Google will charge the commssion you bid on all bookings originating from Google. These bookings have the referrer "Goggle".  
+
Google will charge the commission you bid on all bookings originating from Google. These bookings have the referrer "GoggleHPA".  
  
 
=== How does Google know when a booking comes from Google Hotel Ads?===  
 
=== How does Google know when a booking comes from Google Hotel Ads?===  
−
Google leaves a cookie in the user’s browser. If this user carries out a booking while the cookie is still active, t
+
Google leaves a cookie in the user’s browser. If this user carries out a booking while the cookie is still active, the conversion is reported to Google when the booking reaches the Confirmed or New status, i.e. after deposit collection has succeeded.
  
−
he conversion code installed in the engine is executed and the booking is “assigned” to GHACP.
+
=== How will Google show my property?===
−
 
+
Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".  
−
The cookie has a duration between 1 and 30 days. This period is called “conversion window”. ''At i, we start operating with a conversion window of 1 day and we optimise its duration with the development of the campaigns.''
 
  
−
=== What happens with cancellations, modifications and no-shows?===
 
−
Google will not refund commissions paid on cancelled bookings. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the risk.
 
  
−
Booking modifications: in the monthly review, if you note a booking modification, Mirai will report it to Google and you will be charged the commission of the modified value. Remember that you have 10 days to review your bookings. After this period of time, Google will charge the commissions that correspond to your non-cancelled bookings.
 
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Will I see the GHACP bookings in Google Analytics?
 
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Yes, you can see the bookings indicated with the source “hotelfinder”, medium “CPA”. Also, Google can also charge another booking that you see from another source medium in Analytics if it previously had a GHACP click within the conversion window.
 
−
 
−
=== How will Google show my property?===
 
−
Google will display the highest and the next highest bidder direcly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
 
  
 
Desktop:
 
Desktop:
−
 
  
 
Google Maps:
 
Google Maps:
−
 
  
 
Mobile:
 
Mobile:

Revision as of 16:54, 24 April 2018

We are getting ready for Google Hotel Ads

1 Who can use Google Hotel Ads?

To qualify for this service your property must provide a staffed reception desk.

2 How it works

Set the commission you are prepared to pay for bookings direct from Google hotel ads.

If your commission bid is competitive, Google will provide a link to your direct booking page in their search results.

You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.

3 Who can use Google Hotel Ads

Googles guidelines are that the property should have all the following:

  • Rooms in which paying guests can stay
  • A physical presence and fixed location that is open to the public
  • A staffed front desk open during normal business hours
  • A minimum stay requirement of no greater than 7 days

4 Preparation

Before using the service Google must map your property, to start the mapping process, set the desired room types to Notify and we will send your property data to Google.

Properties can be matched now so bidding can start as soon as we go live. It may take Google a few weeks to complete the property matching.


5 What to do

1. Go to SETTINGS-PROPERTIES-DESCRIPTION and check you have entered

  • Property Name
  • City
  • State
  • Postcode
  • Address
  • Country
  • Phone Number
  • Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property.

We can not send you data without this information.


2. Go to SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS and set 'Sycnchronise' = Notify so Google can map you.

6 Bidding

Coming soon, your property must first be mapped before you can bid.

How it works

You bid a commission. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".


Commission

Commission is charged on completed bookings originating from the advertisment. These bookings have the referrer "GoggleHPA". Google will not refund commissions paid on cancelled bookings or no shows. We recommend you use to protect yourself from the risk.

To bid you will need to have enough credit in your account. When you do not have enough credit in your account all ads will be turned off. Please note that your account might stop working if you do not have any credit in your account. You can set up auto payments in SETTINGS-ACCOUNT BILLING.

Beds24 will charge the commission to your Beds24 account instantly when there is a new booking from Google. If required, currency conversion will be done to charge in your account currency rather than booking currency.


Landing page

By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.


NOTE: You can not use any other site on your website than then one with your booking page embedded.


Choose a group of rooms

The rooms you are sending to Google should be your most economic double rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. Dorms are not allowed. 

Note: The Google Ad does not support multiple room types so use your best value room types to compete.

Price

The price sent to Google is the price for 2 people booking on your direct Booking page.

If you have compulsory taxes or fees, these will be sent in addition to the price to create the effective end price.

Guests coming from Google will be shown this price by Google and expect to pay the same price on your booking page. 


Note: An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on  Google Places, with pictures, descriptions, etc.


7 FAQ

7.1 What is CPA?

CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless weather a booking is made.

7.2 Who can use Google Hotel Ads?

Googles guidelines are that the property should have the following:

  • Rooms in which paying guests can stay
  • A physical presence and fixed location that is open to the public
  • A staffed front desk open during normal business hours
  • A minimum stay requirement of no greater than 7 days

7.3 What is the commission?

You can set the maximum commission you are prepared to pay, the lowest rate is 10%.

7.4 What happens with cancellations and no-shows?

Google will not refund commissions paid on cancelled bookings or no-shows. We recommend you use to protect yourself from the risk.

7.5 When can I start?

First your property information in Beds24 needs to be mached to the information Google has about your property. Go to SETTINGS-PROPERTIES-DESCRIPTION and check you have entered

  • Property Name
  • City
  • State
  • Postcode
  • Address
  • Country
  • Phone Number
  • Latitude 'Latitude' and 'Longitude'

as per your business listing on Google.

After you have set "Synchronise" to "Notify" it may take Google a few weeks to complete the property matching.


7.6 Where are bookings made?

Google redirects to the hotels booking page or web site. Charges and all other matter related to the booking have to be handled by the hotel.

By default the booking page is opened when a guest click to book on Google. If you want the booking to take place on your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.

7.7 How do I pay?

The invoicing of this system is centralised through Google partners such as Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your account is charged.

7.8 How do I know that a booking originates from Google?

Google will charge the commission you bid on all bookings originating from Google. These bookings have the referrer "GoggleHPA".

7.9 How does Google know when a booking comes from Google Hotel Ads?

Google leaves a cookie in the user’s browser. If this user carries out a booking while the cookie is still active, the conversion is reported to Google when the booking reaches the Confirmed or New status, i.e. after deposit collection has succeeded.

7.10 How will Google show my property?

Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".


Desktop:

Google Maps:

Mobile:




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