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==Setup ===== Matching ===
=== Bidding ===Once Google has matched you we can send your bid. 1. Choose a group of rooms The rooms you are sending to Google should be your most economic double or twin rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.''' Note: The Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete. 2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads. 3. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account. Commission bids can be change but every time you change the commission your property will go offline for a few hours. === Commission ===Commission is charged on completed bookings originating from the advertisement. If deposit collection is used, the commission is only charged after the deposit collection completes. These bookings have the referrer "GoggleHPA". Google will charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in SETTINGS-ACCOUNT BILLING. When you do not have enough credit in your account all ads may be turned off. Please note that your account might stop working if you do not have any credit in your account. Beds24 will deduct the commission from your Beds24 account instantly a booking occurs. Payments to Google are made by Beds24, you are not required to pay Google directly. If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency. It is not always possible for us to bid at every level so your actual bid may be lower than your bid setting, in this case, you will be charged the lower bid commission. Your bid will not be higher than your bid setting. Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates. If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate. ===Deposit Collection ===
===Landing page ===
Note<span style="color: An important part of your marketing strategy on #fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google is to make sure that your property has will l charge their commission even if the guest cancels a well maintained profile on Google, with pictures, descriptions, etcbooking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies.
==Disconnect==
== FAQ ==
no edit summary
[[Category:Channel Manager]]
<div class="heading">Google Hotel Ads</div> ''This page is about the menu SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS''and explains the interface with Google Hotel Ads works and how to connect
==What is Google Hotel Ads? ==
Google Hotel Ads allows you to showcase your hotel via adverts across desktops, tablets, and mobile devices on Google.
[[Media:google_hotel_ads.jpg|view large]]
=How it works =
Certified Google Hotel Ads Integration Partners like Beds24 bid a commission on your behalf. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google, with pictures, descriptions, etc. = Who can use Google Hotel Ads ==
Googles guidelines are that the property should have all the following:
*Rooms in which paying guests can stay
<div class="warning">{{#fas:exclamation-triangle}} Beds24 has to be the booking engine used on your web site. If you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads via Beds24.</div>
Before using the service Google must match your property with the information they already have.
3. Go to SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS and set 'Notify' = Notify so Google can match you.
In SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS there you can set options for deposit collection
*“Default” uses the “Booking Type” set in SETTINGS->PROPERTIES->BOOKING RULES
Deposit collection options can be setup at SETTINGS->PAYMENTS.
The Beds24 booking page is opened when a guest click to book on Google.
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The conversion rate depends largely on the quality of your landing page.
You have the option to set up a dedicated layout which is used as landing page for Google.
You have the option to add URL parameters for the landing page in the "URL additions" fields. For a list of available parameter please see [https://wiki.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here].
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} '''Important:''' </span> Make sure you activate all languages that you accept bookings for, in SETTINGS->BOOKING PAGE->INTERNATIONALIZATION. Guests searching in languages you do not support on your booking page will not be able to make a direct booking. == Bidding ==Once Google has matched you we can send your bid. 1. Choose a group of rooms The rooms you are sending to Google should be your most economic double or twin rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete. 2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads. 3. Under "Commission Due" you can choose if the commission is due at the time of the booking or when the guest has completed the stay. 4. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Commission bids can be changed but every time you change the commission your property will go offline for a few hours. <span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in SETTINGS-ACCOUNT BILLING. When you do not have enough credit in your account all ads may be turned off. It is not always possible for us to bid at every level so your actual bid may be lower than your bid setting, in this case, you will be charged the lower bid commission. Your bid will not be higher than your bid setting. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates. ==Price=sent to Google==
The price sent to Google is the price for 2 people booking on your direct Booking page. A 2 person price is compulsory. If no 2 person price is supplied the room will send as unavailable.
You can set a multiplier to adjust the prices sent to Google if required. The multiplier only works on the room price not on the fees and upsell items.
= Commission =
Payments to Google are made by Beds24, you are not required to pay Google directly.
*Commission is charged on completed bookings originating from the advertisement.
*If deposit collection is used, the commission is only charged after the deposit collection completes.
*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.
*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate.
Set
*Commission Bid = None
*Notify = Disable
=== What is CPA? ===
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless whether a booking is made.
===What happens with cancellations and no-shows?===
If you have set "Commission Due" = "On Completed Stay" Google will not refund commissions paid on cancelled bookings or no-shows. Contact us via a support ticket and we will arrange the refund. If you have set "Commission Due" = "On Booking" Google will NOT refund commissions paid on cancelled bookings or no-shows. We recommend you use deposit collection to protect yourself from the risk.
=== Where are bookings made? ===
