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Google Hotel Ads

931 bytes added, 19:31, 10 March 2021
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Google Hotel Ads allows you to showcase your hotel via adverts across desktops, tablets, and mobile devices on Google.
=How it works =As official Google Hotel Ads partner Beds24 can distribute your direct rates and inventory on Hotel Search by Google. * You get a direct connection to Google with the best rate coverage and real time prices
* Display your hotels’ direct rates and availability on Google Search and Maps
 ==Free Booking Links==Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel. [[Image:google_hotel_adsgoogle_free.jpgpng|450px|link=]][[Media:google_hotel_adsgoogle_free.jpgpng|view large]]
=How it works =Bidding ==
Certified Google Hotel Ads Integration Partners like Beds24 bid a commission on your behalf. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.
 
[[Image:google_hotel_ads.png|450px|link=]]
[[Media:google_hotel_ads.png|view large]]
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google, with pictures, descriptions, etc.
=Setup =
== Matching for Free Booking Links and Bidding ==
Before using the service Google must match your property with the information they already have.
This process may take Google a few weeks to complete.
Google will use
*The icon for your property on Google maps. Go to Google maps and click on the icon. Update your information to line up with the information in Beds24.
*Your business listing. We recommend you check that this is complete and up to date with the same information you have in Beds24. If you do not yet have a Google business listing please create one.
'''Step 1: Update your Business Profile on Google '''  Make sure your Google "MyBusiness profile" is verified and up to date with your hotel information. Go Google provides instructions on their site to SETTINGS-PROPERTIES-DESCRIPTION help you get started.  '''Step 2: Make sure your information in Beds24 is the same as on your Business Profile on Google '''  Click on 'View Mapping Data'. Also open your Google Business listing and check that this information matches exactly the information in your Google business listing. If you do not yet have enteredone set one up.  If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:
*Property Name
*City
Google will not accept data which does not contain all of the above information.
This information needs to match exactly the information in your Google business listing. "MyBusiness profile" '''If you have multiple properties Google expects a unique address and phone number for each. You can not use the same address and phone number for more than one property.'''
2. Go to SETTINGS-<span style="color:#fe746c;“ >CHANNEL MANAGER{{#fas:exclamation-triangle}} </span>GOOGLE HOTEL ADS click on 'View Mapping Data'. Also open your If you have multiple properties Google Business listing expects a unique address and check that this information matches exactly the information in your Google businnes listingphone number for each. If you do You can not yet have one set use the same address and phone number for more than one upproperty.
3. Go to SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS and set 'Notify' = Notify so Google can match you.
'''Step 3: Allow Beds24 to send your data'''  Set 'Notify' =Notify so Google can read your data and match you. '''Step 4: Check your landing page'''  Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).   ===Price sent to Google=Deposit Collection ==In SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS there After Google has matched you we can set options send prices to Google.  The price sent to Google is the lowest price price for deposit collection2 people from offer one and offer 2 from your direct booking prices. A 2 person price is compulsory. If no 2 person price is supplied the room will send as unavailable.*“Default” uses the “Booking Type” set in SETTINGS->PROPERTIES->BOOKING RULES*“Instant Deposit Collected” hides payment options (offline paymentsPrices for 1, 3, 4 , credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds6 and 8 guests will also be sent if they are defined.*“Deposit Collection” allows all deposit collection types If you have enabled set a multiplier percentage for the Google bookings , the price will be adjusted by this amount. If you have compulsory taxes or fees, these will be sent in addition to the price to create the effective end price. Guests coming from Google without affecting will be shown this price by Google and expect to pay the same price on your normal booking rule for non page. '''Multiplier''' You can set a multiplier to adjust the prices sent to Google bookingsif required. The multiplier only works on the room price not on the fees and upsell items.
Deposit collection options can be setup at SETTINGS->PAYMENTS.
==Landing page ==
You have the option to add URL parameters for the landing page in the "URL additions" fields. For a list of available parameter please see [https://wiki.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here].
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Make sure you activate all languages that you accept bookings for, in {{#fas:cog}} (SETTINGS->) BOOKING PAGE->INTERNATIONALIZATIONI NTERNATIONALIZATION. Guests searching in languages you do not support on your booking page will not be able to make a direct booking.
== Bidding ==
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS-) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.  The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS YSETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.''' <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete.  ===Deposit Collection ===In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS there you can set options for deposit collection*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookings.  Deposit collection options can be setup at {{#fas:cog}} (SETTINGS) > PAYMENTS. ===Set bid === 
1. Choose a group of rooms
The rooms you are sending to Google should be your most economic double or twin rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete.
2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates.
==Price sent to Google==
The price sent to Google is the lowest price price for 2 people from offer one and offer 2 from your direct booking prices. A 2 person price is compulsory. If no 2 person price is supplied the room will send as unavailable.
 
Prices for 1, 3, 4 , 6 and 8 guests will also be sent if they are defined.
 
If you have set a multiplier percentage for the Google bookings, the price will be adjusted by this amount.
 
If you have compulsory taxes or fees, these will be sent in addition to the price to create the effective end price.
 
Guests coming from Google will be shown this price by Google and expect to pay the same price on your booking page.
 
'''Multiplier'''
 
You can set a multiplier to adjust the prices sent to Google if required. The multiplier only works on the room price not on the fees and upsell items.
=== Commission ===
Payments to Google are made by Beds24, you are not required to pay Google directly.
*Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time.

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