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Google Hotel Ads

6,514 bytes added, 08:39, 10 June 2022
[[Category:Channel Manager]]
[[Category:Google]]
[[Category:Troubleshooting]]
<div class="heading">Google Hotel Ads& Google for Vacation Rentals</div> This page is about the menu {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS and explains the interface with Google works and how to connect. =Receive direct bookings from Google=As official Google partner Beds24 can distribute your direct rates and inventory to Google. *You get a direct connection to Google with the best rate coverage and real time prices
*Display your direct rates and availability on Google Search and Maps
 Depending on the type of property you can either use Google Hotel Ads works or Google for Vacation Rentals. =For Vacation Rental Properties: Commission free bookings from Google for Vacation Rentals===What is Google for Vacation Rentals and how does it work ==Google will create a vacation rental listing from the pictures (minimum requirement is 8 pictures), prices and availability and descriptions, sent from Beds24 with a direct booking link to your Beds24 booking page.  Google will display your property and live prices and availability if they meet the guests search criteria and the guest can then book directly on the Beds24 booking page.  <span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Google does not charge and commission for bookings make via Google for Vacation Rentals.  [[Image:GoogleVR.png|450px|link=]][[Media:GoogleVR.png|view large]] [[Image:GoogleVR1.png|450px|link=]][[Media:GoogleVR1.png|view large]] [[Image:GoogleVR2.png|450px|link=]][[Media:GoogleVR2.png|view large]] ==Google for Vacation Rentals Setup=='''Step 1: Select Google for Vacation Rentals'''  Set Google Product to*"Google for Vacation Rentals (List Rooms)" if you want to send the room content to Google or if you have multiple rooms in a property and want to connectmore than one room.With this setting the names from {{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS > DESCRIPTION and the room pictures will send. If you do not have room pictures the offer pictures will send. If you do not have room pictures or offer pictures the property pictures will send.*"Google for Vacation Property (List Property)". With this setting the name, description and pictures from the property will send. '''Step 2: Make sure you have enough pictures '''  Google requires a minimum of 8 pictures.  Go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES and double check that you have uploaded and activated at least eight pictures.  Please note that Google sometimes selects the images randomly and displays them in random order instead of the position you selected in {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES  '''Step 3: Make sure your information in Beds24 is complete '''  If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:*Property Name*City*State*Postcode*Address - if you have multiple properties Google expects a different address for each property. *Country*Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property. Google will not accept data which does not contain all of the above information.  Click on 'View Mapping Data' to check what will send. If what you see there is not complete go back to {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION. '''Step 4: Allow Beds24 to send your data'''  Google for Vacation Rentals listings are per property. Only one room per property can connect.  Set 'Synchronise' = Enable to the room you want to connect so Google can verify your content.  '''Step 5: Check your landing page'''  Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).  <span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up to 14days to verify your property. Once they have verified your property they will show it when it matches the guests search criteria. =For hotels, B&Bs, guest houses and other hotel type properties: Google Hotel Ads=
==What is Google Hotel Ads? ==
Google Hotel Ads allows you to showcase your hotel via adverts across desktops, tablets, and mobile devices on Google.
== Who can use Google Hotel Ads ==
Google Hotel Ads is only available to hotels ad hotel type properties. Vacation rental properties can not use Google hotel ads. Googles guidelines are that the property should have all the following:
*Rooms in which paying guests can stay
*A physical presence and fixed location that is open to the public
*A staffed front desk open during normal business hours
*A minimum stay requirement of no greater than 7 days
*A "Google Profile" listing
*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google prioritizes also properties which have availability in the near future.
[[Image<div class="warning">{{#fas:google_hotel_adsexclamation-triangle}} Beds24 has to be the booking engine used on your web site.jpg|450px|link=]][[Media:google_hotel_adsIf you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads via Beds24.jpg|view large]]</div>
=How it works =Free Hotel Booking Links==Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel. [[Image:Free_Hotel_Booking_Links.gif|450px|link=]][[Media:Free_Hotel_Booking_Links.gif|click to see an example]] ==Bidding ==
Certified Google Hotel Ads Integration Partners like Beds24 bid a commission on your behalf. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.
 
[[Image:google_hotel_ads.png|250px|link=]]
[[Media:google_hotel_ads.png|view large]]
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google, with pictures, descriptions, etc.
= Who can use =Google Hotel Hotels Ads Setup ==Googles guidelines are that === Matching for Free Booking Links and Bidding ===Before using the service Google must match your property should with the information they already have all the following:*Rooms in which paying guests can stay. *A physical presence and fixed location that is open to the public*A staffed front desk open during normal business hours*A minimum stay requirement of no greater than 7 days*This process may take Google Hotel Ads is a hotel platform and does not respect minimum stay restrictionsfew weeks to complete. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days
<div class="warning">{{#fas'''Step 1:exclamation-triangle}} Beds24 has to be the booking engine used on Update your web site. If you use a different booking engine than Beds24 Business Profile on your web site Google does not allow you to use Google Hotel Ads via Beds24.</div> '''
=Setup === Matching ==Before using the service Make sure your Google must match "MyBusiness profile" is verified and up to date with your property with the hotel information they already have. Google provides instructions on their site to help you get started.
This process may take '''Step 2: Make sure your information in Beds24 is the same as on your Business Profile on Google a few weeks to complete.'''
Google will use *The icon for your property Click on Google maps'View Mapping Data'. Go to Also open your Google maps Business listing and click on the icon. Update your check that this information to line up with matches exactly the information in Beds24.*Your your Google business listing. We recommend you check that this is complete and up to date with the same information you have in Beds24. If you do not yet have a Google business listing please create oneset one up.
1. Go to If required update your property information in {{#fas:cog}} (SETTINGS-) PROPERTIES-> DESCRIPTION and check you have entered:
*Property Name
*City
Google will not accept data which does not contain all of the above information.
This information needs to match exactly the information in your Google business listing. '''If you have multiple properties Google expects a unique address and phone number for each. You can not use the same address and phone number for more than one property.''"MyBusiness profile" '  2. Go to SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS click on 'View Mapping Data'. Also open your Google Business listing and check that this information matches exactly the information in your Google businnes listing. If you do not yet have one set one up.
3. Go to SETTINGS->CHANNEL MANAGER->GOOGLE HOTEL ADS and set 'Notify' = Notify so Google can match you.
<span style==Deposit Collection ==In SETTINGS-"color:#fe746c;“ >CHANNEL MANAGER{{#fas:exclamation-triangle}} </span>GOOGLE HOTEL ADS there If you have multiple properties Google expects a unique address and phone number for each. You can set options for deposit collection*“Default” uses not use the “Booking Type” set in SETTINGS->PROPERTIES->BOOKING RULES*“Instant Deposit Collected” hides payment options (offline payments, credit card same address and phone number collection) which do not send an instant payment notification to Beds24 on collection of funds.*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookingsmore than one property.
Deposit collection options can be setup at *If you want Google to show that the booking is cancellable check that you have allowed cancellations in {{#fas:cog}} (SETTINGS-) PROPERTIES >PAYMENTS.BOOKING RULES and {{#fas:cog}} (SETTINGS) PROPERTIES > OFFERS
==Landing page ==The '''Step 3: Allow Beds24 booking page is opened when a guest click to book on Google.send your data'''
<span style*Set Google Product ="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The conversion rate depends largely on the quality of Google Hotel Ads.*Set 'Synchronise' = Enable so Google can read your landing pagedata and match you. This will opt you in for Googles free booking links.
You have the option to set up a dedicated layout which is used as '''Step 4: Check your landing page for Google. The default template 7 is a good starting template which already contains a map. [[Responsive_Booking_Page|This help explain how to set up and customise your layout]].'''
Click on "Landing Page" to check that Make sure your landing page is suitable as your landing page and contains all provides meaningful information so guests will be confident to make a guest booking your lodging might want to (see:*Provide your logo or at least your property name*Show at least one high quality picture for each room*If you use a header picture or slider make sure it is not too high so that at least the first room displays without scrollingbelow).
<span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up do 2 weeks to match your hotel. When you click on "Performance Report" you can check if your links are shown and how they perform. If the report is empty click on "View Mapping Data" to see why Google did not match you. Fix the issues and then check again after 10-14 days.
You might consider adding Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the following informationlargest expected commission and setting up auto payments in {{#fas:*Contact details*Address*Google mapcog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.
The rooms you are bidding Google Ad will should be shown your most economic double or twin rooms and have sell priority in all languages allowed on your {{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS SETUP set to highest so it is at the top of the booking page.'''Dorms are not allowed.'''
You have the option to add URL parameters for the landing page in the <span style="URL additions" fields. For a list of available parameter please see [httpscolor:#fe746c;“ >{{#fas:exclamation-triangle}} <//wikispan> Google Ad does not support multiple room types.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here]They will only show one room type make sure you use your best value room types to compete.
<span style="color:#fe746c;“ >==Deposit Collection ===In {{#fas:exclamation-trianglecog}} (SETTINGS) </spanCHANNEL MANAGER > Make sure GOOGLE ADS there you activate all languages that you accept bookings can set options for, deposit collection*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS-) PROPERTIES >BOOKING PAGE->INTERNATIONALIZATION. Guests searching in languages you RULES*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not support send an instant payment notification to Beds24 on collection of funds.*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking page will not be able to make a direct bookingrule for non Google bookings.
== Bidding ==Once Google has matched you we Deposit collection options can send your bid. To bid you will need to have enough credit in your Beds24 account. be setup at {{#fas:cog}} (SETTINGS) We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in SETTINGS-ACCOUNT BILLING. When you do not have enough credit in your account all ads may be turned off> PAYMENTS.
===Set bid ===
1. Choose a group of rooms
 
The rooms you are sending to Google should be your most economic double or twin rooms and have sell priority in SETTINGS-PROPERTIES-ROOMS-SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete.
2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates.
=== Commission ===Commission payments to Google are made by Beds24, you are not required to pay Google directly. *Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time. *'''Commission will be collected from your Account balance for ALL bookings at the time of booking''', even if you have used 'Commission due' = On completed booking. The commission will be refunded if the guest then cancels before arrival. *If deposit collection is used, the commission is only charged after the deposit collection completes.*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google will l charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies. =Price sent to Google==After Google has matched you we can send prices to Google.  The price sent to Google is the lowest price for 2 people booking on from offer one and offer 2 from your direct Booking pagebooking prices. A 2 person price is compulsory. If no 2 person price is supplied the room will send as unavailable.
Prices for 1, 3, 4 , 6 and 8 guests will also be sent if they are defined.
Discounts set in the "Discounts" tab of rates will not send.
If you have set a multiplier percentage for the Google bookings, the price will be adjusted by this amount.
You can set a multiplier to adjust the prices sent to Google if required. The multiplier only works on the room price not on the fees and upsell items.
= Commission Landing page =Payments to Google are made by The Beds24, you are not required booking page is opened when a guest click to pay book on Google directly. *Commission is charged <span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> The conversion rate depends largely on completed bookings originating from the advertisementquality of your landing page. *If deposit collection You have the option to set up a dedicated layout which is used, the commission as landing page for Google. The default template 7 is only charged after the deposit collection completesa good starting template which already contains a map. [[Responsive_Booking_Page|This help explain how to set up and customise your layout]]Click on "Landing Page" to check that your landing page is suitable as your landing page and contains all information a guest booking your lodging might want to see:*Provide your logo or at least your property name*Show at least one high quality picture for each room*If required, currency conversion will be done at market rates you use a header picture or slider make sure it is not too high so that at least the time of booking to calculate first room displays without scrolling  You might consider adding the commission following information:*Contact details*Address*Google map The Google Ad will be shown in all languages allowed on your account currency rather than booking currencypage.*If you are based You have the option to add URL parameters for the landing page in Germany or the EU and have "URL additions" fields. Only add the additional parameters do not provided us with a valid EU Vat Identer your full booking page URL, for example if you add &roomid=9999, the commissions then only room 9999 will effectively contain VAT at be included in your countries local rateURL. For a list of available parameter please see [https://wiki.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here].
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Make sure you activate all languages that you accept bookings for, in {{#fas:cog}} (SETTINGS) If BOOKING PAGE >I NTERNATIONALIZATION. Guests searching in languages you have set "Commission Due" = "On Booking" Google do not support on your booking page will l charge their commission even if the guest cancels not be able to make a direct booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies.
=Disconnect=
Set
*Commission Bid = None
*Notify Synchronise = Disable
= FAQ =
=== What is the difference between Google Hotel Ads and Google for Vacation Rentals?===
Google Hotel ads is only available for hotels and hotel type properties only. For Hotel Ads Google requires the property to staffed front desk open during normal business hours, needs to have a “Google Profile” listing and Google favours properties without minimum stay restrictions.
 
Google for Vacation Rentals is specifically for vacation rental properties like apartments, holiday houses and can only be used by such properties.
 
=== What is CPA? ===
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless whether a booking is made.
=== What happens when I do not have credit in my Beds24 acccount? ===
Guests will not be able to book if you do not have credit in your Beds24 account to pay for the commission. If you have not already done so we recommedn recommend you set up auto payments in SETTINGS -> ACCOUNT -> BILLING. Please make sure you select an amount. If you choose 'None' we can not charge your card. Commissions will be deducted in real time so a booking might trigger the auto top up.
=== How do I know that a booking originates from Google? ===
3) Make sure your booking page supports the language of the Google search.
4) Your bid might be too low so your ad is now shown. This happens when OTAs also bid on your property We recommend you raise your bit by one point every week until you reach a competitive level.
5) Google Ads default to a one night minimum stay and thend tend to perfrom perform best for near term bookings with short stays.
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