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* You get a direct connection to Google with the best rate coverage and real time prices
* Display your hotels’ direct rates and availability on Google Search and Maps
==Free Hotel Booking Links==
==Landing page ==
== Bidding ==
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.
The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS YSETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete.
===Deposit Collection ===
In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS there you can set options for deposit collection
*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES
*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.
*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookings.
Deposit collection options can be setup at {{#fas:cog}} (SETTINGS) > PAYMENTS.
===Set bid ===
1. Choose a group of rooms
2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads.
3. Under "Commission Due" you can choose if the commission is due at the time of the booking or when the guest has completed the stay.
4. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Commission bids can be changed but every time you change the commission your property will go offline for a few hours.
It is not always possible for us to bid at every level so your actual bid may be lower than your bid setting, in this case, you will be charged the lower bid commission. Your bid will not be higher than your bid setting.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates.
=== Commission ===
Payments to Google are made by Beds24, you are not required to pay Google directly.
*Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time.
*If deposit collection is used, the commission is only charged after the deposit collection completes.
*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.
*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google will l charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies.
[[Category:Channel Manager]]
[[Category:Google]]
[[Category:Troubleshooting]]
<div class="heading">Google Hotel Ads& Google for Vacation Rentals</div> This page is about the menu {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS and explains the interface with Google works and how to connect. =Receive direct bookings from Google=As official Google partner Beds24 can distribute your direct rates and inventory to Google. *You get a direct connection to Google with the best rate coverage and real time prices
*Display your direct rates and availability on Google Search and Maps
Depending on the type of property you can either use Google Hotel Ads works or Google for Vacation Rentals. =For Vacation Rental Properties: Commission free bookings from Google for Vacation Rentals===What is Google for Vacation Rentals and how does it work ==Google will create a vacation rental listing from the pictures (minimum requirement is 8 pictures), prices and availability and descriptions, sent from Beds24 with a direct booking link to your Beds24 booking page. Google will display your property and live prices and availability if they meet the guests search criteria and the guest can then book directly on the Beds24 booking page. <span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Google does not charge and commission for bookings make via Google for Vacation Rentals. [[Image:GoogleVR.png|450px|link=]][[Media:GoogleVR.png|view large]] [[Image:GoogleVR1.png|450px|link=]][[Media:GoogleVR1.png|view large]] [[Image:GoogleVR2.png|450px|link=]][[Media:GoogleVR2.png|view large]] ==Google for Vacation Rentals Setup=='''Step 1: Select Google for Vacation Rentals''' Set Google Product to*"Google for Vacation Rentals (List Rooms)" if you want to send the room content to Google or if you have multiple rooms in a property and want to connectmore than one room.With this setting the names from {{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS > DESCRIPTION and the room pictures will send. If you do not have room pictures the offer pictures will send. If you do not have room pictures or offer pictures the property pictures will send.*"Google for Vacation Property (List Property)". With this setting the name, description and pictures from the property will send. '''Step 2: Make sure you have enough pictures ''' Google requires a minimum of 8 pictures. Go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES and double check that you have uploaded and activated at least eight pictures. Please note that Google sometimes selects the images randomly and displays them in random order instead of the position you selected in {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES '''Step 3: Make sure your information in Beds24 is complete ''' If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:*Property Name*City*State*Postcode*Address - if you have multiple properties Google expects a different address for each property. *Country*Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property. Google will not accept data which does not contain all of the above information. Click on 'View Mapping Data' to check what will send. If what you see there is not complete go back to {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION. '''Step 4: Allow Beds24 to send your data''' Google for Vacation Rentals listings are per property. Only one room per property can connect. Set 'Synchronise' = Enable to the room you want to connect so Google can verify your content. '''Step 5: Check your landing page''' Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below). <span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up to 14days to verify your property. Once they have verified your property they will show it when it matches the guests search criteria. =For hotels, B&Bs, guest houses and other hotel type properties: Google Hotel Ads=
==What is Google Hotel Ads? ==
Google Hotel Ads allows you to showcase your hotel via adverts across desktops, tablets, and mobile devices on Google.
== Who can use Google Hotel Ads ==
Google Hotel Ads is only available to hotels ad hotel type properties. Vacation rental properties can not use Google hotel ads. Googles guidelines are that the property should have all the following:
*Rooms in which paying guests can stay
*A physical presence and fixed location that is open to the public
*A staffed front desk open during normal business hours
*A minimum stay requirement of no greater than 7 days
*A "Google Profile" listing
*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google prioritizes also properties which have availability in the near future.
<div class=How it works =As official "warning">{{#fas:exclamation-triangle}} Beds24 has to be the booking engine used on your web site. If you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads partner via Beds24 can distribute your direct rates and inventory on Hotel Search by Google.</div>
Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel.
[[Image:google_freeFree_Hotel_Booking_Links.pnggif|450px|link=]][[Media:google_freeFree_Hotel_Booking_Links.pnggif|view largeclick to see an example]]
==Bidding ==
You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.
[[Image:google_hotel_ads.png|450px250px|link=]]
[[Media:google_hotel_ads.png|view large]]
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google, with pictures, descriptions, etc.
= Who can use =Google Hotel Hotels Ads Setup =Googles guidelines are that the property should have all the following:*Rooms in which paying guests can stay*A physical presence and fixed location that is open to the public*A staffed front desk open during normal business hours*A minimum stay requirement of no greater than 7 days*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google pricoritizes also properties which have availability in the near future. <div class="warning">{{#fas:exclamation-triangle}} Beds24 has to be the booking engine used on your web site. If you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads via Beds24.</div> =Setup === Matching for Free Booking Links and Bidding ===
Before using the service Google must match your property with the information they already have.
This process may take Google a few weeks to complete.
'''Step 1: Update your Business Profile on Google '''
Make sure your Google "MyBusiness profile" is verified and up to date with your hotel information. Google provides instructions on their site to help you get started.
'''Step 2: Make sure your information in Beds24 is the same as on your Business Profile on Google '''
Click on 'View Mapping Data'. Also open your Google Business listing and check that this information matches exactly the information in your Google business listing. If you do not yet have one set one up.
If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:
This information needs to match exactly the information in your "MyBusiness profile" '''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have multiple properties Google expects a unique address and phone number for each. You can not use the same address and phone number for more than one property.
*If you want Google to show that the booking is cancellable check that you have allowed cancellations in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES and {{#fas:cog}} (SETTINGS) PROPERTIES > OFFERS
'''Step 3: Allow Beds24 to send your data'''
*Set Google Product = Google Hotel Ads.*Set 'NotifySynchronise' = Notify Enable so Google can read your data and match you. This will opt you in for Googles free booking links.
'''Step 4: Check your landing page'''
Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).
<span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up do 2 weeks to match your hotel. When you click on "Performance Report" you can check if your links are shown and how they perform. If the report is empty click on "View Mapping Data" to see why Google did not match you. Fix the issues and then check again after 10-14 days.
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.
The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete.
===Deposit Collection ===
In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE ADS there you can set options for deposit collection
*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES
*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.
*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookings.
Deposit collection options can be setup at {{#fas:cog}} (SETTINGS) > PAYMENTS.
===Set bid ===
1. Choose a group of rooms
2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads. 3. Under "Commission Due" you can choose if the commission is due at the time of the booking or when the guest has completed the stay. 4. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Commission bids can be changed but every time you change the commission your property will go offline for a few hours. It is not always possible for us to bid at every level so your actual bid may be lower than your bid setting, in this case, you will be charged the lower bid commission. Your bid will not be higher than your bid setting. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates. === Commission ===Commission payments to Google are made by Beds24, you are not required to pay Google directly. *Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time. *'''Commission will be collected from your Account balance for ALL bookings at the time of booking''', even if you have used 'Commission due' = On completed booking. The commission will be refunded if the guest then cancels before arrival. *If deposit collection is used, the commission is only charged after the deposit collection completes.*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google will l charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies. =Price sent to Google===
After Google has matched you we can send prices to Google.
The price sent to Google is the lowest price price for 2 people from offer one and offer 2 from your direct booking prices. A 2 person price is compulsory. If no 2 person price is supplied the room will send as unavailable.
Prices for 1, 3, 4 , 6 and 8 guests will also be sent if they are defined.
Discounts set in the "Discounts" tab of rates will not send.
If you have set a multiplier percentage for the Google bookings, the price will be adjusted by this amount.
You can set a multiplier to adjust the prices sent to Google if required. The multiplier only works on the room price not on the fees and upsell items.
The Beds24 booking page is opened when a guest click to book on Google.
<span style="color: #f3e504; font-size: 250150%;" >{{#fas:lightbulb}} </span> The conversion rate depends largely on the quality of your landing page.
You have the option to set up a dedicated layout which is used as landing page for Google.
The Google Ad will be shown in all languages allowed on your booking page.
You have the option to add URL parameters for the landing page in the "URL additions" fields. Only add the additional parameters do not enter your full booking page URL, for example if you add &roomid=9999, then only room 9999 will be included in your URL. For a list of available parameter please see [https://wiki.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here].
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Make sure you activate all languages that you accept bookings for, in {{#fas:cog}} (SETTINGS) BOOKING PAGE >I NTERNATIONALIZATION. Guests searching in languages you do not support on your booking page will not be able to make a direct booking.
=Disconnect=
Set
*Commission Bid = None
*Notify Synchronise = Disable
= FAQ =
=== What is the difference between Google Hotel Ads and Google for Vacation Rentals?===
Google Hotel ads is only available for hotels and hotel type properties only. For Hotel Ads Google requires the property to staffed front desk open during normal business hours, needs to have a “Google Profile” listing and Google favours properties without minimum stay restrictions.
Google for Vacation Rentals is specifically for vacation rental properties like apartments, holiday houses and can only be used by such properties.
=== What is CPA? ===
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless whether a booking is made.
=== What happens when I do not have credit in my Beds24 acccount? ===
Guests will not be able to book if you do not have credit in your Beds24 account to pay for the commission. If you have not already done so we recommedn recommend you set up auto payments in SETTINGS -> ACCOUNT -> BILLING. Please make sure you select an amount. If you choose 'None' we can not charge your card. Commissions will be deducted in real time so a booking might trigger the auto top up.
=== How do I know that a booking originates from Google? ===
