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'''We are getting ready for [[Category:Channel Manager]][[Category:Google Hotel Ads''']][[Category:Troubleshooting]]<div class==Who can use "heading">Google Hotel Ads?==& Google for Vacation Rentals</div>To qualify for this service your property must provide a staffed reception desk This page is about the menu {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE ADS and explains the interface with Google works and how to connect.
If *You get a direct connection to Google with the best rate coverage and real time prices
*Display your commission bid direct prices and availability on Google Search and Maps
Depending on the type of property you can either use Google Hotel Ads or Google for Vacation Rentals. =For Vacation Rental Properties: Commission free bookings from Google for Vacation Rentals===What is competitive, Google for Vacation Rentals and how does it work ==Google will provide create a vacation rental listing from the pictures (minimum requirement is 8 pictures), prices and availability and descriptions, sent from Beds24 with a direct booking link to your direct Beds24 booking page. Google will display your property and live prices and availability if they meet the guests search criteria and the guest can then book directly on the Beds24 booking page . <span style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> Google does not charge any commission for bookings made via Google for Vacation Rentals. [[Image:GoogleVR.png|450px|link=]][[Media:GoogleVR.png|view large]] [[Image:GoogleVR1.png|450px|link=]][[Media:GoogleVR1.png|view large]] [[Image:GoogleVR2.png|450px|link=]][[Media:GoogleVR2.png|view large]] ==Google for Vacation Rentals Setup=='''Step 1: Select Google for Vacation Rentals''' Set Google Product to*"Google for Vacation Rentals (List Rooms)" if you want to send the room content to Google or if you have multiple rooms in their search resultsa property and want to connect more than one room. With this setting the names from {{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS > DESCRIPTION and the room pictures will send. If you do not have room pictures the offer pictures will send. If you do not have room pictures or offer pictures the property pictures will send.*"Google for Vacation Property (List Property)". With this setting the name, description and pictures from the property will send. '''Step 2: Make sure you have enough pictures ''' Google requires a minimum of 8 pictures. Go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES and double check that you have uploaded and activated at least eight pictures. Please note that Google sometimes selects the images randomly and displays them in random order instead of the position you selected in {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES '''Step 3: Make sure your information in Beds24 is complete ''' If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:*Property Name*City*State*Postcode*Address - if you have multiple properties Google expects a different address for each property. *Country*Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property. Google will not accept data which does not contain all of the above information. Click on 'View Mapping Data' to check what will send. If what you see there is not complete go back to {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION. '''Step 4: Allow Beds24 to send your data''' Google for Vacation Rentals listings are per property. Only one room per property can connect. Set 'Synchronise' = Notify for the room you want to connect so Google can verify your content. '''Step 5: Check your landing page'''
You only pay commission for confirmed bookings resulting from the search result, not pay per click etcMake sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).
==Preparation==Before using the service This process may take Google must map your property, a few weeks to start the mapping process, set the desired room types to Notify and we will send your property data to Googlecomplete.
Properties can be mapped now so bidding can start as soon as we go live. It may take '''Step 1: Update your Business Profile on Google a few weeks to complete the property mapping.'''
The Notify setting Make sure your Google "MyBusiness profile" is a free link (no charge) in the channel managerverified and up to date with your hotel information. Google provides instructions on their site to help you get started.
== What do do =='''Step 2: Make sure your information in Beds24 is the same as on your Business Profile on Google ''' 1Click on 'View Mapping Data'. Go to SETTINGS-PROPERTIES-DESCRIPTION Also open your Google Business listing and check that this information matches exactly the information in your Google business listing. If you do not yet have enteredone set one up. If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:
We can not send you data without this information.
2. Go *If you want Google to show that the booking is cancellable check that you have allowed cancellations in {{#fas:cog}} (SETTINGS-) PROPERTIES >CHANNEL MANAGER-BOOKING RULES and {{#fas:cog}} (SETTINGS) PROPERTIES >GOOGLE HOTEL ADS and set 'Sycnchronise' = Notify so Google can map you. OFFERS
==Bidding==Coming soon, '''Step 3: Allow Beds24 to send your property must first be mapped before you can bid.data'''
<div style*Set Google Product ="display:none">Google Hotel Ads.*Set 'Synchronise' = Enable so Google can read your data and match you. This will opt you in for Googles free booking links.
How it works'''Step 4: Check your landing page'''
You bid a commission. Google will display the highest and the next highest bidder direcly in the ad. The four next highest bidders Make sure your landing page is provides meaningful information so guests will be shown after the guest clicks on "More"confident to make a booking (see below).
Commission The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS SETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
Google will charge the commssion you bid on all bookings originating from Google. These bookings have the referrer "Goggle". ===Performance Report===Google will not refund commissions paid on cancelled bookings. We recommend you use [[Category:Payment_Collection|Deposit Collection]] to protect yourself from the riskprovides a Performance report for hotels which place bids.
Beds24 Google will charge the commissions to your Beds24 account instantly when there is a new not provide data for properties which only use free booking from Google. Currency conversion might be done when your accout is chargedlinks.
To bid When you click on "Performance Report" you will need to have enough credit in can check if your accountlinks are shown and how they perform. When If the report is empty even though you do placed a bidclick on "View Mapping Data" to see why Google did not have enough credit in your account all ads will be turnend off. Please note that your account might stop working if match you do not have credit in your account. You can set up auto payments in SETTINGSFix the issues and then check again after 10-ACCOUNT BILLING14 days.
Landing pageDeposit collection options can be setup at {{#fas:cog}} (SETTINGS) > PAYMENTS.
By default the booking page is opened when a guest click to book on Google===Set bid ===1. If you want the booking to take place on your embedded booking page on your web site you can set Choose a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINK.group of rooms
NOTE: You 3. Under "Commission Due" you can not use any other site on your website than then one with your choose if the commission is due at the time of the booking page embeddedor when the guest has completed the stay.
Choose <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Commission bids can be changed but every time you change the commission your property will go offline for a group of roomsfew hours.
The rooms you are sending It is not always possible for us to Google (most economic double room) sell priority bid at every level so your actual bid may be lower than your bid setting, in SETTINGS-PROPERTIES-ROOMS-SETUP should this case, you will be set to highest so it is at charged the top of the booking pagelower bid commission. Dorms are Your bid will not allowedbe higher than your bid setting.
Price=== Commission ===Commission payments to Google are made by Beds24, you are not required to pay Google directly. *Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time. *'''Commission will be collected from your Account balance for ALL bookings at the time of booking''', even if you have used 'Commission due' = On completed booking. The commission will be refunded if the guest then cancels before arrival. *If deposit collection is used, the commission is only charged after the deposit collection completes.*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate.
ask Mark about 1> Mobile Ads need The price sent to be enabledGoogle is the lowest price for 2 people from offer one and offer 2 from your direct booking prices. A 2 person price is compulsory. If no 2 person price is supplied the room will send as unavailable.
2> Conversion Tracking needs to Prices for 1, 3, 4 , 6 and 8 guests will also be setup:sent if they are defined.
- Once Discounts set in the technical implementation is completed, you can install conversion tracking code on your website/landing page. Refer to this help center articles here and here"Discounts" tab of Fixed Prices will not send.
3> Implement Point Of Sale URL changes to provide Payment-id if necessary (Pending):If you have set a multiplier percentage for the Google bookings, the price will be adjusted by this amount.
Note: An important part of your marketing strategy on Guests coming from Google will be shown this price by Google is and expect to make sure that pay the same price on your property has a well maintained profile on Google Places, with pictures, descriptions, etcbooking page.
== FAQ ===== What is CPA? ===CPA stands for cost per acquisition meaning you pay You can set a commission per booking which is multiplier to adjust the prices sent to Google if required. The multiplier only paid when you receive a booking. This model is different to works on the room price not on the regular CPC (cost per click) metasearch model where you pay for each click regardles weather a booking is madefees and upsell items.
By default You have the booking option to set up a dedicated layout which is used as landing page for Google. The default template 7 is opened when a guest click to book on Googlegood starting template which already contains a map. If you want the booking [[Responsive_Booking_Page|This help explain how to take place on set up and customise your embedded booking page on your web site you can set a "Booking Redirect" to this page in SETTINGS->PROPERTIES->LINKlayout]].
=== How much Click on "Landing Page" to check that your landing page is the commission?=== suitable as your landing page and contains all information a guest booking your lodging might want to see:*Provide your logo or at least your property name*Show at least one high quality picture for each roomCommissions vary between 12% and 15% on the net totals of the bookings, taxes and charges excluded. This includes Beds24s settlement feed. We recommend *If you use a header picture or slider make sure it is not too high so that you start with at least the lowest commission and optimise if required.first room displays without scrolling
=== How do I pay? ===
The invoicing of this system is centralised through Google partners such as Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your accout is charged.
=== Is there a fee per connected room like for other channels? ===You might consider adding the following information:*Contact details*AddressNo. Our fees are covered with the settlement fee. *Google map
=== How do I know that a booking originates from Google? ===The Google Ad will charge the commssion you bid be shown in all languages allowed on all bookings originating from Google. These bookings have the referrer "Goggle"your booking page.
=== How does Google know when a You have the option to add URL parameters for the landing page in the "URL additions" fields. Only add the additional parameters do not enter your full booking comes from Google Hotel Ads?page URL, for example if you add &roomid=== Google leaves a cookie 9999, then only room 9999 will be included in the user’s browseryour URL. If this user carries out For a booking while the cookie is still active, tlist of available parameter please see [https://wiki.beds24.com/index.php/Category:Developers#Booking_Page_Parameters here].
he conversion code installed <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Make sure you activate all languages that you accept bookings for, in the {{#fas:cog}} (SETTINGS) engine is executed and the BOOKING PAGE >I NTERNATIONALIZATION. Guests searching in languages you do not support on your booking is “assigned” page will not be able to GHACPmake a direct booking.
The cookie has a duration between 1 and 30 days. This period is called “conversion window”. ''At i, we start operating with a conversion window of 1 day and we optimise its duration with the development of the campaigns.''=Disconnect=Set*Commission Bid = None *Synchronise = Disable
Booking modifications: in the monthly review, if you note a booking modification, Mirai will report it to Google for Vacation Rentals is specifically for vacation rental properties like apartments and you will be charged the commission of the modified value. Remember that you have 10 days to review your bookings. After this period of timeholiday houses, Google will charge the commissions that correspond to your non-cancelled bookings.Will I see the GHACP bookings in Google Analytics?Yes, you and can see the bookings indicated with the source “hotelfinder”, medium “CPA”. Also, Google can also charge another booking that you see from another source medium in Analytics if it previously had a GHACP click within the conversion windowonly be used by such properties.
Desktop:===What is the commission?===You can set the maximum commission you are prepared to pay.
Google Maps:If you are in based in Germany or the EU and have not provided us with a valid EU Vat Id Vat will be added to the commission.
Mobile:=== Where are bookings made? ===Google redirects to the hotels booking page. Charges and all other matter related to the booking have to be handled by the hotel.The booking page is opened when a guest click to book on Google. Redirecting to a different location is not possible.
</div> 1) Make sure your property matched with a Google business listing. 2) Make sure you have enough credit in your Beds24 account to pay commissions. 3) Make sure your booking page supports the language of the Google search. 4) Your bid might be too low so your ad is now shown. This happens when OTAs also bid on your property We recommend you raise your bit by one point every week until you reach a competitive level. 5) Google Ads default to a one night minimum stay and tend to perform best for near term bookings with short stays.
==How it works=Receive direct bookings from Google=Set the commission you are prepared As official Google partner Beds24 can distribute your direct prices and inventory to pay for bookings direct from Google hotel ads.
<span class="" style=Who "color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can use take Google Hotel Ads==Googles guidelines are that the up to 14 days to verify your property should . Once they have verified your property they will show it when it matches the following:guests search criteria.
=For hotels, B&Bs, guest houses and other hotel type properties: Google Hotel Ads=
==What is Google Hotel Ads? ==
Google Hotel Ads allows you to showcase your hotel via adverts across desktops, tablets, and mobile devices on Google.
== Who can use Google Hotel Ads ==
Google Hotel Ads is only available to hotels ad hotel type properties. Vacation rental properties can not use Google hotel ads. Googles guidelines are that the property should have all the following:
*Rooms in which paying guests can stay
*A physical presence and fixed location that is open to the public
*A staffed front desk open during normal business hours
*A minimum stay requirement of no greater than 7 days
*A "Google Profile" listing
*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google prioritizes also properties which have availability in the near future.
<div class="warning">{{#fas:exclamation-triangle}} Beds24 has to be the booking engine used on your web site. If you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads via Beds24.</div>
==Free Hotel Booking Links==
Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel.
[[Image:Free_Hotel_Booking_Links.gif|450px|link=]]
[[Media:Free_Hotel_Booking_Links.gif|click to see an example]]
==Bidding ==
Certified Google Hotel Ads Integration Partners like Beds24 bid a commission on your behalf. Google will display the highest and the next highest bidder directly in the ad. The four next highest bidders will be shown after the guest clicks on "More".
If your commission bid is competitive, Google will provide a link to your direct booking page in their search results.
You only pay commission for confirmed bookings resulting from the search result, not pay per click etc.
[[Image:google_hotel_ads.png|250px|link=]]
[[Media:google_hotel_ads.png|view large]]
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google, with pictures, descriptions, etc.
==Google Hotels Ads Setup ==
=== Matching for Free Booking Links and Bidding ===
Before using the service Google must match your property with the information they already have.
*Property Name
*City
*State
*Postcode *Address- if you have multiple properties Google expects a different address for each property.
*Country
*Phone Number- if you have multiple properties Google expects a unique phone number for each property.*Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property. Google will not accept data which does not contain all of the above information. This information needs to match exactly the information in your "MyBusiness profile" '''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have multiple properties Google expects a unique address and phone number for each. You can not use the same address and phone number for more than one property.
<span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up do 2 weeks to match your hotel.
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.
===Deposit Collection ===
In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE ADS there you can set options for deposit collection
*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES
*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.
*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookings.
2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads.
4. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} Note: Send your most economic double room </span> Changes to bidding commissions can take some time to Google. This has propagate through to be a private room. Google does not allow dorms, bookings with commission at the old bid level are possible until the change fully propagates.
=Price sent to Google=
After Google has matched you we can send prices to Google.
If you have compulsory taxes or fees, these will be sent in addition to the price to create the effective end price.
'''Multiplier'''
=Landing page =Who can use Google Hotel Ads?==Googles guidelines are that the property should have the following:*Rooms in which paying guests can stay*A physical presence and fixed location that The Beds24 booking page is open opened when a guest click to the public*A staffed front desk open during normal business hours*A minimum stay requirement of no greater than 7 daysbook on Google.
<span style=== Where are bookings made? ===Google redirects to "color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> The conversion rate depends largely on the hotels booking quality of your landing page or web site. Charges and all other matter related to the booking have to be handled by the hotel.
= FAQ ==== What happens with cancellations, modifications is the difference between Google Hotel Ads and no-showsGoogle for Vacation Rentals?=== Google will not refund commissions paid on cancelled bookingsHotel ads is only available for hotels and hotel type properties only. We recommend you use [[Category:Payment_Collection|Deposit Collection]] For Hotel Ads, Google requires the property to have a staffed front desk open during normal business hours, and it needs to protect yourself from the riskhave a “Google Profile” listing. Google favours properties without minimum stay restrictions.
=== How will Google show my propertyWhat is CPA?=== Google will display the highest and the next highest bidder direcly in the adCPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. The four next highest bidders will be shown after This model is different to the guest clicks on "More"regular CPC (cost per click) meta search model where you pay for each click regardless whether a booking is made.
=== How is the commission calculated? ===
Commission is calculated on the room price not including upsells (fees and taxes setup as upsells are exempt).
===What happens with cancellations and no-shows?===
Contact us via a support ticket, with the booking id before check-out date and we will arrange the refund.
=== How do I pay? ===
The invoicing of this system is centralised through Google partners such as Beds24. Commissions will be charged to your Beds24 account instantly when there is a new booking from Google. This means to bid you will need to have enough credit in your account. Currency conversion might be done when your account is charged.
=== What happens when I do not have credit in my Beds24 acccount? ===
Guests will not be able to book if you do not have credit in your Beds24 account to pay for the commission. If you have not already done so we recommend you set up auto payments in SETTINGS -> ACCOUNT -> BILLING. Please make sure you select an amount. If you choose 'None' we can not charge your card. Commissions will be deducted in real time so a booking might trigger the auto top up.
=== How do I know that a booking originates from Google? ===
Google will charge the commission you bid on all bookings originating from Google. These bookings have the referrer "GoogleHPA".
===How does Google know when a booking comes from Google Hotel Ads?===
Google leaves a cookie in the user’s browser. If this user carries out a booking while the cookie is still active, the conversion is reported to Google when the booking reaches the Confirmed or New status, i.e. after deposit collection has succeeded.
=== How can I check how my campaign is performing? ===
Google provides a weekly report which you can access when you click on "Weekly Performance Report".
=== Why is my Ad not showing on Google? ===
Check the following items:
