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Track Bookings

132 bytes added, 16:50, 15 May 2020
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[[Category:Developers]]
[[Category:Booking_Page]]
<div class="heading">Tracking</div>
This page explains how you can track bookings.
''This page explains how you can track bookings''_TOC_= Referrer =
<span style== Referrer ==  Please note"color: #f3e504; font-size: 250%;" >{{#fas: lightbulb}} </span> The English word '''referrer''' is spelled with two '''r'''s. However, the parameter's name in the URL is spelled '''referer''' with only one '''r'''.
All bookings contain a referrer field (under the tab "Details"). The content of this field is set in the link which opens the on-line [[:category:Booking Page|booking page]] for the guest.
You also have the option to add your custom referrer. Please see the [https://wiki.beds24.com/index.php/Category:Widgets#Parameters widgets help pages] for instructions.
== Logs ==
To see the booking logs go to REPORTS > BOOKING LOGS
 
==Tracking Pixel==
Tracking image pixels need to be included in the <body> part of the page so they are visible. Usually, the easiest way to do this is to include the image pixel as an image tag (<IMG>) in your "on screen" booking confirmation message:
Settings {{#fas:cog}} (SETTINGS) > Guest Management GUEST MANAGEMENT > Confirmation Messages > Period Messages CONFIRMATION MESSAGES > PERIOD MESSAGES Additional Screen Content for "Normal" Bookings
==Page Tracking (e.g. Google Analytics)==
'''Page Tracking''' is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here:
{{#fas:cog}} (SETTINGS > ) BOOKING ENGINE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD>
==Conversion Tracking (e.g. Google Ecommerce)==
'''Conversion''' refers to the final step of a sales operation - when a user is '''converted''' into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page of a process, in this case the confirmation page. Insert your scripts here:
Settings > Booking Engine > Developer > Advanced HTML Settings > Confirmation Page Insert in HTML <HEAD>
==Custom booking confirmation page==
It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be added to the URL for your extraction and use. You can set the URL to your own website here:
Settings {{#fas:cog}} (SETTINGS) BOOKING ENGINE > Booking Engine > Booking Page > Behaviour BOOKING PAGE > BEHAVIOUR "Redirect after Booking > " "Booking Return URL".
If you use this function, you will need to place any conversion tracking scripts on your landing page.

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