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Track Bookings

458 bytes added, 10:39, 23 November 2022
[[Category:Developers]]
[[Category:Booking_Page]]
[[Category:Google]]
<div class="heading">Tracking</div>
This page explains how you can track bookings.
''This page explains how you can track bookings''__TOC__= Referrer =
<span style== Referrer ==  Please note"color: #f3e504; font-size: 250%;" >{{#fas: lightbulb}} </span> The English word '''referrer''' is spelled with two '''r'''s. However, the parameter's name in the URL is spelled '''referer''' with only one '''r'''.
All bookings contain a referrer field (under the tab "Details"). The content of this field is set in the link which opens the on-line [[:category:Booking Page|booking page]] for the guest.
An example link to your booking page would be:
http://www.beds24.com/booking2.php?propid=13437&referer=Beds24
When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text ("referer=text") to different values for different links and track which links are generating your bookings.
All our availability calendars and booking widgets can contain the parameter "referer=text", either as a hidden parameter , or in the URL, depending on the widget. You can set the referrer for a widget here: Settings > Booking Engine > Booking Widgets > Referrer
You also have the option to add your custom referrer. Please see the widgets help pages for instructions.{{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING WIDGETS "Referrer"
== Logs ==To You also have the option to add your custom referrer. Please see the booking logs go to REPORTS-> BOOKING LOGS[https://wiki.beds24.com/index.php/Category:Widgets#Parameters widgets help pages] for instructions.
== Google Analytics =Logs =To install Google Analytics see the booking logs go to SETTINGS -REPORTS > BOOKING ENGINE -> DEVELOPER -> "Advanced HTML Settings" and enter your Google Analytics LOGS==Tracking Script in the field "Insert In HTML HEAD". This will be installed in the head section of the booking page.Pixel==
Your booking Tracking image pixels need to be included in the <body> part of the page will now appear so they are visible. Usually, the easiest way to do this is to include the image pixel as an image tag (<IMG>) in your Google Analytics Report."on screen" booking confirmation message:
{{#fas:cog}} (SETTINGS) > GUEST MANAGEMENT > CONFIRMATION MESSAGES > PERIOD MESSAGES Additional Screen Content for "Normal" Bookings
=Page Tracking (e.g. Google Analytics)='''Page Tracking'''is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here:
The URL of each stage of the booking process contains a parameter page= which contains a code to identify which stage the booking page is at.
'''Conversion Tracking'''{{#fas:cog}} (SETTINGS) BOOKING ENGINE > MULTI BOOKING PAGE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD>
When Example of a booking completes, the booker is shown a confirmation page.It is possible to include scripts directly in the screen confirmation messages at SETTINGS -> BOOKING ENGINE -> BOOKING PAGE -> DEVELOPER -> "Advanced HTML Settings" -> "Confirmation Page Insert in HTML HEAD". This will be installed in the head section of the booking confirmation page. Template variables can be used in this Google Analytics tracking script to include information about the booking which has just been made. :
It is also possible to set a Booking Return URL to your own site. Guests will be sent to this page rather than the confirmation page after booking allowing you to create a custom confirmation landing page.Information about the booking will be added to the URL for your extraction and use.This setting can be found at SETTINGS -> BOOKING ENGINE -> BOOKING PAGE -> BEHAVIOUR[[image:Googletagscript.png|700px|link=]]If you use this function, you will need to place any conversion tracking scripts on your landing page[[Media:Googletagscript.png|view large]]
If you need to insert a script into the body of a page, you can do so under
'''Tracking Pixel'''{{#fas:cog}} (SETTINGS) BOOKING ENGINE > MULTI BOOKING PAGE > LAYOUT > PROPERTY HEADER AND FOOTER > PAGE TOP > MANAGE > More Details Link Text
=Conversion Tracking image pixels need (e.g. Google Ecommerce)='''Conversion''' refers to be included in the <body> part final step of a sales operation - when a user is '''converted''' into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page so they are visible.The easiest way to do of a process, in this is usually to include case the image pixel as an image <IMG> tag in your on screen booking confirmation message (SETTINGS->PROPERTIES->CONFIRMATION MESSAGES->PERIOD MESSAGES "Additional Screen Content")page.Insert your scripts here:
{{#fas:cog}} (SETTINGS) The booking page is on the domain www.beds24.com so you may need to enable multiple domain settings BOOKING ENGINE > PROPERTY BOOKING PAGE > DEVELOPER "Confirmation Page Insert in analytics.HTML <HEAD>
== Google Ecommerce Tracking =Custom booking confirmation page= The exact scripts It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be installed are supplied by added to the URL for your tracking serviceextraction and use. Check their help pages for You can set the latest version.URL to your own website here:
{{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING PAGE > BEHAVIOUR "Redirect after Booking" "Booking Return URL".
'''Conversion Tracking''' To install the If you use this function, you will need to place any conversion tracking script which reports booking information go to SETTINGS -> BOOKING ENGINE -> DEVELOPERS "Advanced HTML Settings" and enter scripts on your Google Tracking Script in the field "Confirmation Page Insert in HTML HEAD". This will be installed in the head section of the booking confirmation landing page. Template variables can be included in this script to include information about the booking which has just been made. The following example includes the booking number [BOOKID] and price [PRICE] in the script.
==Using template variables in scripts==
You can use [https://wiki.beds24.com/index.php?title=Template_Variables Template variables] in your tracking scripts to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in a Google Ecommerce script.
<script type='text/javascript'>
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span>This script is just an example; it probably won't work as is. Please get a working script from your tracking service. == Google Tracking ==The exact scripts to be installed are supplied by Google. Check their help pages for the latest version. <span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The booking page is on the domain www.beds24.com so you . You may need to enable multiple domain settings in your Googleadmin console.

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