Changes

Jump to navigation Jump to search

Track Bookings

967 bytes added, 10:39, 23 November 2022
[[Category:Developers]]
[[Category:Booking_Page]]
[[Category:Google]]
<div class="heading">Tracking</div>
This page explains how you can track bookings.
''This page explains how you can track bookings''__TOC__= Referrer =
<span style== Referrer ==  Please note"color: #f3e504; font-size: 250%;" >{{#fas: lightbulb}} </span> The English word '''referrer''' is spelled with two '''r'''s. However, the parameter's name in the URL is spelled '''referer''' with only one '''r'''.
All bookings contain a referrer field (under the tab "Details"). The content of this field is set in the link which opens the on-line [[:category:Booking Page|booking page]] for the guest.
An example link to your booking page would be:
http://www.beds24.com/booking2.php?propid=13437&referer=Beds24
When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text ("referer=text") to different values for different links and track which links are generating your bookings.
All our availability calendars and booking widgets can contain the parameter "referer=text", either as a hidden parameter, or in the URL, depending on the widget. You can set the referrer for a widget here:
Settings > Booking Engine > Booking Widgets {{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING WIDGETS "Referrer"
You also have the option to add your custom referrer. Please see the [https://wiki.beds24.com/index.php/Category:Widgets#Parameters widgets help pages] for instructions.
== Logs ==
To see the booking logs go to REPORTS > BOOKING LOGS
==Tracking Pixel==
 
Tracking image pixels need to be included in the <body> part of the page so they are visible. Usually, the easiest way to do this is to include the image pixel as an image tag (<IMG>) in your "on screen" booking confirmation message:
 
{{#fas:cog}} (SETTINGS) > GUEST MANAGEMENT > CONFIRMATION MESSAGES > PERIOD MESSAGES Additional Screen Content for "Normal" Bookings
 
=Page Tracking (e.g. Google Analytics)=
'''Page Tracking''' is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here:
 
 
 
{{#fas:cog}} (SETTINGS) BOOKING ENGINE > MULTI BOOKING PAGE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD>
 
Example of a Google Analytics tracking script:
[[image:Googletagscript.png|700px|link==Page Tracking==]][[Media:Googletagscript.png|view large]]
The URL of each stage If you need to insert a script into the body of the booking process contains the parameter "a page=text" where '''text''' , you can be used to identify which stage the booking page is at.do so under
==Tracking Pixel=={{#fas:cog}} (SETTINGS) BOOKING ENGINE > MULTI BOOKING PAGE > LAYOUT > PROPERTY HEADER AND FOOTER > PAGE TOP > MANAGE > More Details Link Text
=Conversion Tracking image pixels need (e.g. Google Ecommerce)='''Conversion''' refers to be included in the <body> part final step of a sales operation - when a user is '''converted''' into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page so they are visible. Usuallyof a process, the easiest way to do in this is to include case the image pixel as an image tag (<IMG>) in confirmation page. Insert your "on screen" booking confirmation messagescripts here:
Settings {{#fas:cog}} (SETTINGS) BOOKING ENGINE > Guest Management PROPERTY BOOKING PAGE > DEVELOPER "Confirmation Messages > Period Messages Page Insert in HTML <HEAD> Additional Screen Content for "Normal" Bookings
==Conversion Tracking=Custom booking confirmation page=When It is also possible to set a booking completes, Booking Return URL leading to your own website. Guests will be sent to this page rather than the booker is shown standard confirmation page allowing you to create a custom confirmation landing page. It is possible Information about the booking will be added to include scripts directly in the head section of this confirmation pageURL for your extraction and use. You do this can set the URL to your own website here:
Settings {{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING PAGE > BEHAVIOUR "Redirect after Booking Engine > Developer > Advanced HTML Settings > Confirmation Page Insert in HTML <HEAD>" "Booking Return URL".
[https://wiki.beds24.com/index.php?title=Template_Variables Template variables] can be used in If you use this script function, you will need to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in the scriptplace any conversion tracking scripts on your landing page.
==Using template variables in scripts==
You can use [https://wiki.beds24.com/index.php?title=Template_Variables Template variables] in your tracking scripts to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in a Google Ecommerce script.
<script type='text/javascript'>
<script>
===Custom booking confirmation page===
It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be added to the URL for your extraction and use. You can set the URL to your own website here:
 
Settings > Booking Engine > Booking Page > Behaviour > Redirect after Booking > Booking Return URL
 
If you use this function, you will need to place any conversion tracking scripts on your landing page.
 
== Google Analytics ==
To install Google Analytics enter your Tracking Script here:
 
SETTINGS > BOOKING ENGINE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD>
Your booking page will now appear in <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span>This script is just an example; it probably won't work as is. Please get a working script from your Google Analytics Reporttracking service.
== Google Ecommerce Tracking == The exact scripts to be installed are supplied by your tracking serviceGoogle. Check their help pages for the latest version.
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The booking page is on the domain www.beds24.com so you . You may need to enable multiple domain settings in your Googleadmin console.

Navigation menu