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Track Bookings

3,923 bytes added, 10:39, 23 November 2022
[[Category:How to]]
[[Category:Bookings]]
[[Category:Troubleshooting]]
[[Category:Developers]]
[[Category:Booking_Page]]
[[Category:Google]]
<div class="heading">Tracking</div>
== Track Bookings == This page explains how you can track bookings.
All bookings contain a referrer field which is a reference to the link which originally opened the on-line [[Booking Page]] for the guest. __TOC__= Referrer =
An example link to your booking page could be <span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The English word '''referrer''' is spelled with two '''r'''s. However, the parameter's name in this format the URL is spelled '''referer''' with only one '''r'''.
httpAll bookings contain a referrer field (under the tab "Details"). The content of this field is set in the link which opens the on-line [[:category://www.beds24.com/Booking Page|bookingpage]] for the guest.php?propid=24&referer=Beds24
When a guest clicks this An example link, the text "Beds24" will be recorded as the referrer of any resulting booking. You may set the text for the referer= text to different values for different links and track which links are generating your bookings. booking page would be:
All our availability calendars and booking widgets can contain http://beds24.com/booking2.php?propid=13437&referer= text.Beds24
To see When a guest clicks this link, the text "Beds24" will be recorded as the referrer of any resulting booking logs go . You may set the text ("referer=text") to SETTINGS -> REPORTS-> BOOKING LOGSdifferent values for different links and track which links are generating your bookings.
You All our availability calendars and booking widgets can install Google Analytics contain the parameter "referer=text", either as a hidden parameter, or in the URL, depending on your Booking Page to track bookingsthe widget.You can set the referrer for a widget here:
To install go to {{#fas:cog}} (SETTINGS -) BOOKING ENGINE > BOOKING PAGE> ADVANCED -> GOOGLE ANALYTICS and enter your Google Analytics Tracking Code (not ID) in the field.WIDGETS "Referrer"
Your You also have the option to add your custom referrer. Please see the [https://wiki.beds24.com/index.php/Category:Widgets#Parameters widgets help pages] for instructions. = Logs =To see the booking logs go to REPORTS > BOOKING LOGS==Tracking Pixel== Tracking image pixels need to be included in the <body> part of the page so they are visible. Usually, the easiest way to do this is to include the image pixel as an image tag (<IMG>) in your "on screen" booking confirmation message: {{#fas:cog}} (SETTINGS) > GUEST MANAGEMENT > CONFIRMATION MESSAGES > PERIOD MESSAGES Additional Screen Content for "Normal" Bookings =Page Tracking (e.g. Google Analytics)='''Page Tracking''' is usually done by inserting a script into the head of every page that a user passes on her way to check-out. You can insert your tracking script (for example a Google Analytics script) here:   {{#fas:cog}} (SETTINGS) BOOKING ENGINE > MULTI BOOKING PAGE > DEVELOPER > Advanced HTML Settings > Insert in HTML <HEAD> Example of a Google Analytics tracking script: [[image:Googletagscript.png|700px|link=]][[Media:Googletagscript.png|view large]] If you need to insert a script into the body of a page, you can do so under  {{#fas:cog}} (SETTINGS) BOOKING ENGINE > MULTI BOOKING PAGE > LAYOUT > PROPERTY HEADER AND FOOTER > PAGE TOP > MANAGE > More Details Link Text =Conversion Tracking (e.g. Google Ecommerce)='''Conversion''' refers to the final step of a sales operation - when a user is '''converted''' into a paying customer. Conversion Tracking scripts (for example a Google Ecommerce Script), therefore, are only inserted into the head of the last page of a process, in this case the confirmation page. Insert your scripts here: {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PROPERTY BOOKING PAGE > DEVELOPER "Confirmation Page Insert in HTML <HEAD> =Custom booking confirmation page=It is also possible to set a Booking Return URL leading to your own website. Guests will be sent to this page rather than the standard confirmation page allowing you to create a custom confirmation landing page. Information about the booking will be added to the URL for your extraction and use. You can set the URL to your own website here: {{#fas:cog}} (SETTINGS) BOOKING ENGINE > BOOKING PAGE > BEHAVIOUR "Redirect after Booking" "Booking Return URL".  If you use this function, you will now appear need to place any conversion tracking scripts on your landing page. ==Using template variables in scripts==You can use [https://wiki.beds24.com/index.php?title=Template_Variables Template variables] in your tracking scripts to include information about the booking. The following example includes the booking number [BOOKID] and price [PRICE] in a Google Ecommerce script.  <script type='text/javascript'> ga('require', 'ecommerce'); ga('ecommerce:addTransaction', { 'id': '[BOOKID]', 'affiliation': 'BEDS24', 'revenue': '[PRICE]' }); ga('ecommerce:addItem', { 'id': '[BOOKID]', 'name': 'Lodging', 'category': 'Accomodation', 'price': '[PRICE]', 'quantity': '1' }); ga('ecommerce:send'); <script>  <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span>This script is just an example; it probably won't work as is. Please get a working script from your tracking service. == Google Tracking ==The exact scripts to be installed are supplied by Google. Check their help pages for the latest version. <span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> The booking page is on the domain beds24.com. You may need to enable multiple domain settings in your Google Analytics Reportadmin console.

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