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==Landing page ==
== Bidding ==
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off.
The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS YSETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.'''
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete.
===Deposit Collection ===
In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS there you can set options for deposit collection
*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES
*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.
*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookings.
Deposit collection options can be setup at {{#fas:cog}} (SETTINGS) > PAYMENTS.
===Set bid ===
1. Choose a group of rooms
2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads.
3. Under "Commission Due" you can choose if the commission is due at the time of the booking or when the guest has completed the stay.
4. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Commission bids can be changed but every time you change the commission your property will go offline for a few hours.
It is not always possible for us to bid at every level so your actual bid may be lower than your bid setting, in this case, you will be charged the lower bid commission. Your bid will not be higher than your bid setting.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates.
=== Commission ===
Commission payments to Google are made by Beds24, you are not required to pay Google directly.
*Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time.
*If deposit collection is used, the commission is only charged after the deposit collection completes.
*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.
*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google will l charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies.
no edit summary
[[Category:Channel Manager]]
[[Category:Troubleshooting]]
<div class="heading">Google Hotel Ads& Google for Vacation REntals</div>
This page is about the menu {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS and explains the interface with Google Hotel Ads works and how to connect.
=Receive direct bookings from Google=
As official Google partner Beds24 can distribute your direct rates and inventory to Google.
*You get a direct connection to Google with the best rate coverage and real time prices
*Display your direct rates and availability on Google Search and Maps
Depending on the type of property you can either use Google Hotel Ads or Google for Vacation Rentals.
=For Vacation Rental Properties: Commission free bookings from Google for Vacation Rentals (coming soon)=
==What is Google for Vacation Rentals and how does it work ==
Google will create a vacation rental listing from the pictures (minimum requirement is 8 pictures) and descriptions, sent from Beds24.
Google will display your property and live prices and availability if it meets the guests search criteria and the guest can then book directly on the Beds24 booking page.
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> Google does not charge and commission for bookings make via Google for Vacation Rentals.
==Google for Vacation Rentals Setup==
'''Step 1: Select Google for Vacation Rentals'''
Set Google Product = Google for Vacation Rentals
'''Step 2: Make sure you have enough pictures '''
Google requires a minimum of 8 pictures.
Go to {{#fas:cog}} (SETTINGS) BOOKING ENGINE > PICTURES and double check that you have uploaded and activated at least eight pictures.
'''Step 3: Make sure your information in Beds24 is complete '''
If required update your property information in {{#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION:
*Property Name
*City
*State
*Postcode
*Address - if you have multiple properties Google expects a different address for each property.
*Country
*Phone Number - if you have multiple properties Google expects a unique phone number for each property.
*Latitude 'Latitude' and 'Longitude' have to reflect the actual location of your property.
Google will not accept data which does not contain all of the above information.
Click on 'View Mapping Data' to check what will send. If what you see there is not complete go back to {#fas:cog}} (SETTINGS) PROPERTIES > DESCRIPTION.
'''Step 4: Allow Beds24 to send your data'''
Set 'Notify' = Notify so Google can verify your content.
'''Step 5: Check your landing page'''
Make sure your landing page is provides meaningful information so guests will be confident to make a booking (see below).
It can take Google up to 10 days to verify your property. Once they have verified your property they will show it when it matches the guests search criteria.
<div class="warning">{{#fas:exclamation-triangle}} Our connection with Google for Vacation Rentals is not yet live.</div>
=For hotels, B&Bs, guest houses and other hotel type properties: Google Hotel Ads=
==What is Google Hotel Ads? ==
Google Hotel Ads allows you to showcase your hotel via adverts across desktops, tablets, and mobile devices on Google.
== Who can use Google Hotel Ads ==
Google Hotel Ads is only available to hotels ad hotel type properties. Vacation rental properties can not use Google hotel ads. Googles guidelines are that the property should have all the following:
*Rooms in which paying guests can stay
*A physical presence and fixed location that is open to the public
*A staffed front desk open during normal business hours
*A minimum stay requirement of no greater than 7 days
*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google pricoritizes also properties which have availability in the near future.
<div class=How it works =As official Google Hotel Ads partner "warning">{{#fas:exclamation-triangle}} Beds24 can distribute has to be the booking engine used on your direct rates and inventory web site. If you use a different booking engine than Beds24 on Hotel Search by your web site Google. * You get a direct connection does not allow you to use Google with the best rate coverage and real time prices
* Display your hotels’ direct rates and availability on Google Search and Maps
Hotel Ads via Beds24.</div>
==Free Hotel Booking Links==
<span style="color: #f3e504; font-size: 250%;" >{{#fas:lightbulb}} </span> An important part of your marketing strategy on Google is to make sure that your property has a well maintained profile on Google, with pictures, descriptions, etc.
= Who can use =Google Hotel Hotels Ads Setup =Googles guidelines are that the property should have all the following:*Rooms in which paying guests can stay*A physical presence and fixed location that is open to the public*A staffed front desk open during normal business hours*A minimum stay requirement of no greater than 7 days*Google Hotel Ads is a hotel platform and does not respect minimum stay restrictions. Google checks for a one night stay on each date, if they do not find availability for one night they usually assume the date is closed and do not check any further including for stays of 2 or more days. Google pricoritizes also properties which have availability in the near future. <div class="warning">{{#fas:exclamation-triangle}} Beds24 has to be the booking engine used on your web site. If you use a different booking engine than Beds24 on your web site Google does not allow you to use Google Hotel Ads via Beds24.</div> =Setup === Matching for Free Booking Links and Bidding ===
Before using the service Google must match your property with the information they already have.
'''Step 3: Allow Beds24 to send your data'''
*Set Google Product = Google for Hotel Ads.*Set 'Notify' = Notify so Google can read your data and match you.
'''Step 4: Check your landing page'''
<span class="" style="color: #f3e504; font-size: 150%;" >{{#fas:lightbulb}} </span> It can take Google up do 2 weeks to match your hotel. When you click on "Performance Report" you can check if your links are shown and how they perform. If the report is empty click on "View Mapping Data" to see why Google did not match you. Fix the issues and then check again after 10-14 days.
Once Google has matched you we can send your bid. To bid you will need to have enough credit in your Beds24 account. We recommend maintaining enough credit to cover the largest expected commission and setting up auto payments in {{#fas:cog}} (SETTINGS) ACCOUNT > BILLING. When you do not have enough credit in your account all ads may be turned off. The rooms you are bidding Google should be your most economic double or twin rooms and have sell priority in{{#fas:cog}} (SETTINGS) PROPERTIES > ROOMS YSETUP set to highest so it is at the top of the booking page. '''Dorms are not allowed.''' <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Google Ad does not support multiple room types. They will only show one room type make sure you use your best value room types to compete. ===Deposit Collection ===In {{#fas:cog}} (SETTINGS) CHANNEL MANAGER > GOOGLE HOTEL ADS there you can set options for deposit collection*“Default” uses the “Booking Type” set in {{#fas:cog}} (SETTINGS) PROPERTIES > BOOKING RULES*“Instant Deposit Collected” hides payment options (offline payments, credit card number collection) which do not send an instant payment notification to Beds24 on collection of funds.*“Deposit Collection” allows all deposit collection types you have enabled for bookings from Google without affecting your normal booking rule for non Google bookings. Deposit collection options can be setup at {{#fas:cog}} (SETTINGS) > PAYMENTS. ===Set bid ===1. Choose a group of rooms 2. Set the maximum commission you are prepared to pay for bookings direct from Google hotel ads. 3. Under "Commission Due" you can choose if the commission is due at the time of the booking or when the guest has completed the stay. 4. The Maximum allowed booking value will show the total value of bookings allowed for your account at the selected Bidding level. If this is too low, you can raise it by adding funds to your Beds24 account. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Commission bids can be changed but every time you change the commission your property will go offline for a few hours. It is not always possible for us to bid at every level so your actual bid may be lower than your bid setting, in this case, you will be charged the lower bid commission. Your bid will not be higher than your bid setting. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Changes to bidding commissions can take some time to propagate through to Google, bookings with commission at the old bid level are possible until the change fully propagates. === Commission ===Commission payments to Google are made by Beds24, you are not required to pay Google directly. *Commission is charged on completed bookings originating from the advertisement even if the guests books directly at a later point of time. *If deposit collection is used, the commission is only charged after the deposit collection completes.*If required, currency conversion will be done at market rates at the time of booking to calculate the commission in your account currency rather than booking currency.*If you are based in Germany or the EU and have not provided us with a valid EU Vat Id, the commissions will effectively contain VAT at your countries local rate. <span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> If you have set "Commission Due" = "On Booking" Google will l charge their commission even if the guest cancels a booking or does not show up. We recommend you use deposit collection at the time of booking and appropriate cancellation policies. =Price sent to Google===
After Google has matched you we can send prices to Google.
You can set a multiplier to adjust the prices sent to Google if required. The multiplier only works on the room price not on the fees and upsell items.
The Beds24 booking page is opened when a guest click to book on Google.
<span style="color:#fe746c;“ >{{#fas:exclamation-triangle}} </span> Make sure you activate all languages that you accept bookings for, in {{#fas:cog}} (SETTINGS) BOOKING PAGE >I NTERNATIONALIZATION. Guests searching in languages you do not support on your booking page will not be able to make a direct booking.
=Disconnect=
= FAQ =
=== What is the difference between Google Hotel Ads and Google for Vacation rentals?===
Google Hotel ads is only available for hotels and hotel type properties only. For Hotel Ads Google requires the property to staffed front desk open during normal business hours, needs to have a “Google for Business” listing and Google favours properties without minimum stay restrictions.
Google for Vacation Rentals can only be used by vacation rental properties.
=== What is CPA? ===
CPA stands for cost per acquisition meaning you pay a commission per booking which is only paid when you receive a booking. This model is different to the regular CPC (cost per click) meta search model where you pay for each click regardless whether a booking is made.
